Category: Coffee

Ground Coffee

Tips for meeting potential clients

Good communication is as stimulating as a decent cup of coffee…… and just as hard to sleep after.

After meeting potential clients for the first time, I replay the meeting on a continuous loop… all night.

If you have the meeting set up then you have your foot in the door, now all you have to do is impress them.ground coffee

Here are a few pointers:

  1. Most importantly – do your homework on your client/their company/market they are in, a google search takes seconds but can reap huge rewards.
  2. Chose your meeting space wisely, if it’s a cafe then is there a quiet room you can use, out of the way so you can talk in peace? If not then is your space clear of clutter but reflects your personality? Can you showcase your talent without it being too obvious – unless that’s the whole point then go for it ..show off?
  3. Dress smartly/professionally but not out of character – you have to be comfortable too.
  4. Be aware of your body language – you may be nervous but try not to show it. Take deep breaths, smile & enjoy it.
  5. Start with small talk & don’t go straight into the business it will overwhelm the situation.
  6. Decent Coffee – I know we own a coffee business but I can’t emphasise enough how little effort it takes to serve amazing tasting coffee.
  7. Now you can talk business – make sure you have also researched their competitors & those industries aligned with their business.
  8. Gently critique their business – what they are good at, what they are not good out, list how you can help them improve.
  9. Ask them what they like about their business what they don’t like & what they are looking for.
  10. Ask open-ended questions, take notes & repeat their answers so you know that the information is correct.
  11. Only say “Yes” or agree to work with them if you are 100% sure you can deliver.

If the client has taken time out to meet with you then chances are they want to work with you.

Take all the information you have, write it down in a contractual agreement, making sure both parties understand the small print…and you are both happy with it.Crazy Cat Ground Coffee

Amazing coffee isn’t expensive & if you get it right your prospective client will be impressed right from the start.

If you’re not a coffee drinker then here’s our link to help you out. Buy a cafetiere & practice making a brew before your meeting takes place.

We sell decaf coffee too.

decaf ground coffee


Ground coffee

Coffee Selection Guide

Life offers us a bewildering amount of choice – Coffee is no exception.

Most of us are caught up in this new Cafe Culture, it’s sociable, it’s accessible (it’s hard on your waistline 🙄) Let’s face it if you’re new to coffee then it’s confusing.

A cheap way to ease yourself into coffee is to buy a Cafeteire (glass & metal thing with a plunger – google it) read the info below then go shopping.

Starting with the basics – Fresh is best.

–  If you don’t have a coffee bean grinder go for ground coffee (filter ground). It won’t retain its freshness as long a bean but its a place to start.
– One more important point before you dash off to the supermarket (or Amazon) – Roast types:
  • Espresso roast – designed for espresso coffee machines
  • Filter roast  – designed for pour over method of making coffee IE Caferiere, Aeropress, Drip fed.

and this is where it gets a murky or milky as you like – another guideline for you

  • If you prefer it black 🤨 then go for a Single origin coffee (from a single known geographical location – such as a farm or estate)
  • If you like to drink it with milk/cream go for a Blend

First, try your coffee black & add milk if you want to…. are you still with me?

 

Now lets chose a region from which your coffee will have originated – the worlds “Coffee Belt”

Coffee is grown in the worlds warmer latitudes between the Tropic of Cancer & Capricorn. Within this “coffee belt” there is a vast array of altitude, rainfall, sunshine & soil conditions which will alter the taste of the coffee, much like wine growing.

  • Central & South American coffee for chocolate flavor, clean & sweet  Know for its hint of a chocolatey, nutty flavor. Brazil has a heavier bodied peanut character. Colombian coffee is mellow with a caramel or toffee taste.
  • East African or Arabian coffee for fruity complex flavor. East African and Arabian coffees have a bit of a fruity flavor. They do have undertones similar to a fruitier, sweeter wine. They also have a lighter taste than coffee from other regions. Ethiopian coffee has complex berry & wine-like aromas, whereas Kenya is known for its stone fruit influence.
  • Asian coffee for earthy, luscious flavor. If you prefer an earthier, more bitter flavor, Asian coffee is a good option. Coffees made in Asian countries tend to have an earthier, richer flavor. They will be more bitter than sweet in comparison to coffee from other regions.
  • Indonesian coffee for earthy, spicy flavor. Indonesian coffee has an earthy heavier bodied flavor, along with a hint of spice. If you want something bitter, but flavorsome, Indonesian coffee is an excellent choice.
Ground coffee

The Roast &  therefore the Taste

Light roast:  likely to be a bit sourer than other roasts. If you dislike sweeter tasting coffees, a light roast is a good option
Medium roast:  tend to best preserve flavours best during brewing. If you want to taste the distinct caramel flavour of a Colombian then go for a medium roast.
Dark roast: will diminish flavour a little. You’ll still get some of the coffee’s original flavor, but you may end up with a bittersweet aftertaste or undertones. Try it if you prefer your coffee less sweet.

And lastly….a good coffee should provide:

  • Details about its origin, where it was farmed, roasted & ground.
  • A “roasted on” date, try and consume within a month of this date.
  • Check the Ethics, a large % now carry Fair Trade & Rain Forest Alliance – but just because it doesn’t have a badge, it does not mean it is unethical. Small coffee farmers maybe part of a co-operative which have set standards for fair pay etc.

Be careful Caffeine levels vary by coffee. Coffee usually has anywhere between 65 to 100 milligrams of caffeine per cup. Stronger coffee would be on the higher end of this spectrum, while weaker coffee would be on the lower end.

  • No Decaf coffee is 100% caffeine free so if you’re sensitive to caffeine always check the content…our decaf is delicious 

Hope this helps! …………I’m exhausted and in need of a brew.. you can shop for Crazy Cat Coffee here via Amazon.co.uk

Women in business


Coffee

Why I dislike Coffee Snobbery

Coffee snobbery

Don’t get me started on dissing the Decaf.

I love a good cup of freshly ground coffee, sitting amongst the hipster set in our local cafe and let’s face it other than sitting with Doris in the local charity shop there isn’t anywhere else left to sit.

I am about to upset the coffee aficionados again but really what’s it all about?

Well according to coffeekind.com making a Coffee (or Brew as they say over the pond) is a science.

Approaching it scientifically it makes sense that you weight your coffee before you pour your water over it (weighed of course but in milliliters)

You’ll need equipment, of course, you can’t be weighing it on your mums kitchen scales.

Ground coffee

That way you get the perfect brew – so what is the ration I hear you begging me for the information?

The industry says it’s 60g to 1 litre of water

Then they go onto to say that’s a starting point because if you like a stronger brew then add more coffee…not an exact science then?

“The reason we weigh coffee instead of measuring it by the scoop is because the same amount of coffee by weight takes up different amounts of volume depending on the grind. A teaspoon of coffee beans will not produce a teaspoon of ground coffee, but 15g of coffee beans will produce 15g of ground coffee, no matter how finely you grind it. In other words, when you weigh out 15g of coffee, it will always be the same amount of coffee. That’s important for the sake of getting consistent results.”

So hope it’s all clear now.

Drink whatever coffee you like.

ground coffee
Buy ours if you like? Click the image – it will take you to Amazon.

 

 

 

 


Selling on Amazon

Top tips for Selling on Amazon

Selling Products on Amazon

 

We have been selling on Amazon for just over 18 months – would I have done things differently? – hell yes.

You only have one job to do  and that is to get your product selling on page 1 of Amazon. Easy 🤔

Here’s a handy list of top tips I have compiled for you if you are thinking of starting to sell on Amazon.co.uk ….it’s based on experience!

No.1 tip – sell something you love or at least interested in &  you can build a business around it.

  1. is there potential for colouways/sizes/variations?
  2. Creating a  brand is the best way to get your message over to the customer, it shows authenticity & that you care about what you sell.

No.2 tip would be to join an Amazon sellers group. It’s the best way to stay on top of all the changes Amazon make, they give advice, support & most importantly stop you falling into a black hole of despair when things turn to rat poo. And they occasionally do.

  1. Have a look at TheAmazingingSeller.com  which is free to join.
  2. Not free to join  SimpleProductProfits.com

This is a simplified version of what to do – like I said it’s best to join a group to get all the details.

Every product sold on Amazon has a ranking (BSR -BEST SELLER RANKING). It is this BSR ranking that we used to verify if there is enough demand for the product. Can you compete in that market?

No.3 tip Don’t go into areas/products which are dominated by big well-known brands…you won’t be able to compete with them.

  1. When you search the product you want to sell are there at least 2 competitors that have a low review count? Low review count in a product space tells you that you can compete in the space. You could displace a competitor and take over their position on page 1. – which is where you need to be.
  2. So you have a product in mind… next thing you want to do is find a similar or exact product on Amazon and see if its BSR is between 101 – 4000.
    • Your product needs to be in one of the major categories IE Baby or Home & Kitchen etc. How to check that your products BSR: type into google “Amazon Top 100 Best Sellers” press enter and you should see a link that looks something like this: https://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ref=zg_bs_tab
    • Click the link and it takes you into amazon.co.uk – use the drop down menu to search for your product in the major categories IE Baby etc.
    • When you find a similar/exact product it needs to have a BSR between 101 – 4000. Click on the product, scroll down to “additional information” and you’ll see the Best sellers rank – does it meet the criteria?
  3. The “sweet spot” criteria for customer impulse buy – is your product selling price between £15 – £50? Below £15 and you’ll struggle to make a profit. Have a look at similar products to see what your competitors are selling at – what is the average selling price? Ignore sponsored products – those you are paying for advertisement.
  4. You will have to pay Amazon fees for storage/shipment to customer etc so you have to factor this in – have a look at the Amazon profitability page 
  5. The “3 x profit” rule – can you sell for AT LEAST 3X what you buy them for from your supplier!
  6.  Shipping Weight – Very important – chose a product that weighs less than 0.9 kg (2lbs) to ship, and that they are not “bulky” or oversized in dimensions. This keeps you in the minimum pricing structure for fees charged by Amazon. You can find the weight & dimensions of a similar product on the Amazon page under “Product details”
  7.  The “real” potential for a product is to know how well (or not) your competitors are doing in the niche. Use JungleScout.com to look at this data. They will tell you how many sales per day are taking place of your product, give an insight into the potential for the product, AND tells you how competitive the space is.
  8. Avoid products which have batteries, flammable, fragile, oversized/bulky, heavy..there are many more!

 

Don’t miss a step out & if your product doesn’t meet the criteria – think very carefully before you continue.

Like I said this is a shortened version of all the information you need to arm yourself with before you start to sell on Amazon – join a group and get involved – it’s a fantastic opportunity if you do it right!

If you are struggling to find a product then Junglescout.com will help or join an Amazon seller group.

Good luck & if you have any questions feel free to contact us.

Louise.

Chief taster at Crazy Cat Coffee.

If you’d like to try our Crazy Cat Coffee then please click here – it will keep you going through all the research you are about to start!

Women in business

 

 


Delicious ground coffee

Coffee to Impress

There is no excuse. Do not serve awful tasting coffee.

Doesn’t matter where you are in the home or office there is no excuse serving bad coffee to your friends/coffee/colleagues (unless you don’t like them 🤔)

So how do you impress someone?

You have 7 seconds.

Welcome them to your company & then ask them if they would like a cup of coffee. Easy.

Not sure what type to buy?

I’m going to generalise massively here (no doubt be beaten by the coffee officials) but a roaster once told me to chose a South American coffee for your first taste, they are usually non-bitter and smoother than the coffee which originates from African/India.

 

 

Not sure what strength to buy?

When the packet says “Strength” – this can be a bit misleading but they are trying to tell you how dark the roast will be and how intense the bitterness.

A shorter roast can emphasize fruity, acidic aromas and a longer roast can bring out darker, more toasted notes.

If you are new to coffee then go for a 2 or 3 strength. 

1 Light roast

2 Medium roast

3 Medium to dark roast

4 Dark roast

5 Very dark roast

To Decaf or not to Decaf?

It’s always best to offer both.

Just a point of interest when it says Decaf it isn’t 100% Caffeine free – no Decaf coffee is.

 

Do you buy beans or ground coffee?

Go for coffee which is already ground. Grinding your own will ensure a fresher taste but it’s not always practical. Buy the smallest bag possible until you find out which one is the most popular.

Ground Filter coffee from Crazy Cat Coffee Ltd

Start a Coffee Club at work

It could be fun – you never know who you could meet over a Colombian Excelso.

Put up a whiteboard and chart peoples reactions.

Invest in a Cafetiere

They are not expensive – most supermarkets sell them. They will give you the perfect start to coffee making.

Follow the instructions …it’s usually 1 tablespoon of coffee per person & brew for 3-4 minutes. Again it’s trial and error but don’t over brew or it will affect the flavour.

To change the strength of your coffee, adjust the ‘dose’ by increasing or lowering the amount of coffee you use.

Serve it black & give them the option of fresh milk or packet of UHT creamer.

How to store your Coffee

Coffee will lose its freshness when it is exposed to light, heat, moisture, & oxygen. Keep beans and grounds an airtight container in a cool, dark place.

Coffee doesn’t need to be complicated but there are mind-blowing coffee varieties out there but it is fun trying to find the ones you like. Don’t try and do it all in one day or you’ll not sleep.😲

Give your customers superb coffee – try  Crazy Cat’s – It’s non-bitter,  creamy & delicious, we even sell a decaf  & don’t forget the Coffee cups..buy some nice ones!

Ground Filter coffee from Crazy Cat Coffee Ltd

 

Other Blog Posts that might interest you:

Is selling on Amazon.co.uk easy?

Coffee, Caffeine & Crohns😒

Why do some people find our non-bitter coffee bitter? 🙄

From Crazy mother to Crazy Cat Coffee Ltd🤩

We sell delicious, non-bitter coffee direct to your door.