Tag: crohns

Selling on Amazon

Top tips for Selling on Amazon

Selling Products on Amazon

 

We have been selling on Amazon for just over 18 months – would I have done things differently? – hell yes.

You only have one job to do  and that is to get your product selling on page 1 of Amazon. Easy 🤔

Here’s a handy list of top tips I have compiled for you if you are thinking of starting to sell on Amazon.co.uk ….it’s based on experience!

No.1 tip – sell something you love or at least interested in &  you can build a business around it.

  1. is there potential for colouways/sizes/variations?
  2. Creating a  brand is the best way to get your message over to the customer, it shows authenticity & that you care about what you sell.

No.2 tip would be to join an Amazon sellers group. It’s the best way to stay on top of all the changes Amazon make, they give advice, support & most importantly stop you falling into a black hole of despair when things turn to rat poo. And they occasionally do.

  1. Have a look at TheAmazingingSeller.com  which is free to join.
  2. Not free to join  SimpleProductProfits.com

This is a simplified version of what to do – like I said it’s best to join a group to get all the details.

Every product sold on Amazon has a ranking (BSR -BEST SELLER RANKING). It is this BSR ranking that we used to verify if there is enough demand for the product. Can you compete in that market?

No.3 tip Don’t go into areas/products which are dominated by big well-known brands…you won’t be able to compete with them.

  1. When you search the product you want to sell are there at least 2 competitors that have a low review count? Low review count in a product space tells you that you can compete in the space. You could displace a competitor and take over their position on page 1. – which is where you need to be.
  2. So you have a product in mind… next thing you want to do is find a similar or exact product on Amazon and see if its BSR is between 101 – 4000.
    • Your product needs to be in one of the major categories IE Baby or Home & Kitchen etc. How to check that your products BSR: type into google “Amazon Top 100 Best Sellers” press enter and you should see a link that looks something like this: https://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ref=zg_bs_tab
    • Click the link and it takes you into amazon.co.uk – use the drop down menu to search for your product in the major categories IE Baby etc.
    • When you find a similar/exact product it needs to have a BSR between 101 – 4000. Click on the product, scroll down to “additional information” and you’ll see the Best sellers rank – does it meet the criteria?
  3. The “sweet spot” criteria for customer impulse buy – is your product selling price between £15 – £50? Below £15 and you’ll struggle to make a profit. Have a look at similar products to see what your competitors are selling at – what is the average selling price? Ignore sponsored products – those you are paying for advertisement.
  4. You will have to pay Amazon fees for storage/shipment to customer etc so you have to factor this in – have a look at the Amazon profitability page 
  5. The “3 x profit” rule – can you sell for AT LEAST 3X what you buy them for from your supplier!
  6.  Shipping Weight – Very important – chose a product that weighs less than 0.9 kg (2lbs) to ship, and that they are not “bulky” or oversized in dimensions. This keeps you in the minimum pricing structure for fees charged by Amazon. You can find the weight & dimensions of a similar product on the Amazon page under “Product details”
  7.  The “real” potential for a product is to know how well (or not) your competitors are doing in the niche. Use JungleScout.com to look at this data. They will tell you how many sales per day are taking place of your product, give an insight into the potential for the product, AND tells you how competitive the space is.
  8. Avoid products which have batteries, flammable, fragile, oversized/bulky, heavy..there are many more!

 

Don’t miss a step out & if your product doesn’t meet the criteria – think very carefully before you continue.

Like I said this is a shortened version of all the information you need to arm yourself with before you start to sell on Amazon – join a group and get involved – it’s a fantastic opportunity if you do it right!

If you are struggling to find a product then Junglescout.com will help or join an Amazon seller group.

Good luck & if you have any questions feel free to contact us.

Louise.

Chief taster at Crazy Cat Coffee.

If you’d like to try our Crazy Cat Coffee then please click here – it will keep you going through all the research you are about to start!

Women in business

 

 


Coffee, crohn's & caffeine

Coffee, Caffeine & Crohns.

Crohns & Ground Coffee a match made in heaven or caffeine hell?

I appear to have fallen down a rabbit hole.

I began with writing a piece on caffeine and end up with all kinds of inflammatory bowel diseases. 🤔

My intention was to highlight the effects of Ground coffee on the body.  Specifically the digestive system, it came apparent that there are lots of people out there who just cannot tolerate caffeine.

I suffer occasionally with IBS when I overload on Wheat & Dairy. Having done a little research I’m also maxed out on Coffee (which is a nightmare considering we sell the stuff).

Whilst I’m at it – rant about to happen – why do people dis the decaf?

Why is it that the “coffee snobs”  roll their eyes and decide you are some kind of philistine for asking for a decaf coffee?

My point is (when I get to it ) that Coffee & more specifically caffeine can have a detrimental impact on your health.  If you are already suffering from a debilitating digestive condition then it could make it worse.

coffee

 

 

Reasons to reduce or ditch the coffee altogether:

1) It makes you go to the toilet more – when you’re already faced with a sensitive bowel the last thing you want is to add to the emergency.

The coffee response can be immediate or it could happen hours after you consume it. Great if you’re constipated but not so good if you are already “loose” in that department.

Researchers found that coffee promotes the release of gastrin, a hormone produced in the stomach and known to increase motor activity in the colon. But the response with decaffeinated was the same as caffeinated coffee so it must be something else.

2) Coffee reduces your ability to deal with stress – when you’re already having to cope mentally & emotionally with a debilitating disease you don’t need caffeine. If you have too much it can lead to restlessness, anxiety, irritability, and sleeplessness.

Caffeine elevates the stress hormones cortisol, epinephrine, and norepinephrine. These are the hormones that increase your heart rate and blood pressure and divert blood flow away from other bodily functions, like digestion, to prepare your body for “fight or flight.”

3) Coffee can disturb your sleep pattern – my mother in law always says that “while your body is sleeping it’s healing” at least we agree on one thing 😏

Here’s an easy explanation of why coffee affects our sleep patterns from the National Sleep Foundation

“Because caffeine is a stimulant, most people use it after waking up in the morning or to remain alert during the day. While it is important to note that caffeine cannot replace sleep, it can temporarily make us feel more alert by blocking sleep-inducing chemicals in the brain and increasing adrenaline production”

4) It may also increase chances of a “leaky gut” & trigger the Immune System. 

Or Intestinal permeability. Sounds horrible and the condition becomes very painful very fast.

Coffee beans are seeds which contain protective compounds to prevent digestion, this is how they ensure the survival of the plant species. These same compounds can cause increased intestinal permeability (leaky gut).  Coffee can also cause the immune system to exaggerate inflammation which is why coffee and other seeds are initially eliminated on the paleo autoimmune protocol (AIP).

Crazy Cat decaf coffee - all of the taste, less of the kick.

 

No Caffeine or Decaffeinated – is there a difference?

“Decaffeinated” does not mean 100% caffeine free. Most ground coffee still has between 5-10% caffeine so be careful on your choice of coffee.

Test the amount of caffeine you drink – if you have an adverse reaction then reduce it or cut it out.

But then that goes for everything we humans do be it relationships, jobs, exercise.

I say  “If it hurts don’t do it” 🤗

Our decaffeinated coffee uses the Mexican mountain washing process removes 99.5-99.9% of caffeine. It’s as close as you can get without losing the dark Italian roast strength.

If you would like to try Crazy Cat Decaffeinated Coffee it’s available via Amazon.co.uk. Click the link or the image below.

 

 

Extract from Gutsy by Nature:

Coffee beans are loaded with antioxidants—and we know that antioxidants fight off free radicals that cause damage to our cells, which can age us prematurely and potentially cause a whole host of other health issues. That said, coffee beans do lose some of their antioxidant content through the decaffeination process, but there are still some present, so it’s beneficial all the same. Apart from antioxidants, a cup of decaffeinated coffee has 2.4% of the recommended daily intake of magnesium, 4.8% of potassium and 2.5% of niacin. There are certainly some decaffeinated coffee health benefits.

gutsybynature.com

Extract from The Paleomom:
In a nutshell (er, a coffee bean husk), coffee offers a variety of pros and cons that are extremely context dependent. For many people, coffee is a fine addition to a Paleo diet (especially when consumed in moderation, in filtered form, early in the day, and with a meal rather than on an empty stomach). People with gallbladder problems, who metabolize caffeine more slowly, or who simply experience adverse side effects like an upset stomach or heartburn should proceed with caution where coffee is concerned.
References:
The Paleomom

Other Blog Posts that might interest you:

Why do some people find our non-bitter coffee bitter? 🙄

Coffee Ice Cubes👌

From Crazy mother to Crazy Cat Coffee Ltd🤩

Ground coffee