The effect of caffeine on the body can be, in some people be sudden and dramatic, in others, none existent.
Coffee keeps me awake but not my fellow bedmate. Whilst I’m still wide awake at 3am he’s happily in the land of nod.
According to a BBC article dated back 2015 Coffee has a secret trick to stop sleep. Scientists say in their study, (Science Translation Medicine) showed caffeine was more than just a stimulant and actually slowed down the body’s internal clock.
One of the researchers, Dr John O’Neill, from the Medical Research Council’s Laboratory of Molecular Biology in Cambridge, studied cells grown in a dish that was exposed to caffeine to work out how it changed their ability to keep time.
It showed the drug (caffeine) was able to alter the chemical clocks ticking away in every cell of the human body.
Meanwhile, five people at the University of Colorado Boulder, in the US, were locked in a sleep laboratory for 50 days.
And as light exposure is the main way we normally control our body clock, they spent most of their incarceration in very dim light.
In a series of experiments over the month and a half, the scientists showed that an evening dose of caffeine slowed the body clock by 40 minutes.
It (caffeine) had roughly half the impact of three hours of bright light at bedtime.
Caffeine is the worlds most popular drug, found naturally in over 60 plants including the coffee bean, tea leaf, kola nut and cacao pod. Worldwide people consume Over 2.25 billion cups of coffee a day..that’s just coffee. Caffeine also turns up in tea, cocoa, chocolate, some soft drinks, and some drugs.
While it is important to note that caffeine cannot replace sleep, it can temporarily make us feel more alert by blocking sleep-inducing chemicals in the brain and increasing adrenaline production.
Sleep deprivation can make you feel awful. Waking up tired, cranky and out of sorts not only affects you but also the people you come into contact with.
Finish eating at least 2-3 hours before your regular bedtime
Exercise regularly but avoid it a few hours before bedtime
Avoid caffeine (e.g. coffee, tea, soft drinks, chocolate) close to bedtime
Don’t smoke — not only is it a major health risk it can lead to poor sleep
Avoid alcohol close to bedtime; it can lead to disrupted sleep later in the night
~~~Don’t forget to turn off your mobile phone/laptop ~~~leave them downstairs~~~invest in an old-fashioned alarm clock~~ you managed before you had a smartphone so you can do it again (unless you are a millennial!)
You could also try swapping your last cup of coffee for a Decaf – it’s hard to find a decaf that tastes like a decent cup of coffee, I know because we’ve tried!
Life offers us a bewildering amount of choice – Coffee is no exception.
Most of us are caught up in this new Cafe Culture, it’s sociable, it’s accessible (it’s hard on your waistline 🙄) Let’s face it if you’re new to coffee then it’s confusing.
The easiest & cheapest way to ease yourself into coffee is to buy a Cafetiere (glass & metal thing with a plunger – google it) read the info below then go shopping.
Starting with the basics – Fresh is best.
– If you don’t have a coffee bean grinder go for ground coffee (filter ground). It won’t retain its freshness as long a bean but its a place to start.
– One more important point before you dash off to the supermarket (or Amazon) – Roast types:
Espresso roast – designed for espresso coffee machines
Filter roast – designed for pour over method of making coffee IE Caferiere, Aeropress, Drip fed.
and this is where it gets a murky or milky as you like – another guideline for you
If you prefer it black 🤨 then go for a Single origin coffee (from a single known geographical location – such as a farm or estate)
If you like to drink it with milk/cream go for a Blend
First, try your coffee black & add milk if you want to…. are you still with me?
Now lets chose a region from which your coffee will have originated – the worlds “Coffee Belt”
Coffee is grown in the worlds warmer latitudes between the Tropic of Cancer & Capricorn. Within this “coffee belt” there is a vast array of altitude, rainfall, sunshine & soil conditions which will alter the taste of the coffee, much like wine growing.
Central & South American coffee for chocolate flavor, clean & sweet Know for its hint of a chocolatey, nutty flavor. Brazil has a heavier bodied peanut character. Colombian coffee is mellow with a caramel or toffee taste.
East African or Arabian coffee for fruity complex flavor. East African and Arabian coffees have a bit of a fruity flavor. They do have undertones similar to a fruitier, sweeter wine. They also have a lighter taste than coffee from other regions. Ethiopian coffee has complex berry & wine-like aromas, whereas Kenya is known for its stone fruit influence.
Asian coffee for earthy, luscious flavor. If you prefer an earthier, more bitter flavor, Asian coffee is a good option. Coffees made in Asian countries tend to have an earthier, richer flavor. They will be more bitter than sweet in comparison to coffee from other regions.
Indonesian coffee for earthy, spicy flavor. Indonesian coffee has an earthy heavier bodied flavor, along with a hint of spice. If you want something bitter, but flavorsome, Indonesian coffee is an excellent choice.
The Roast & therefore the Taste
Light roast: likely to be a bit sourer than other roasts. If you dislike sweeter tasting coffees, a light roast is a good option
Medium roast: tend to best preserve flavours best during brewing. If you want to taste the distinct caramel flavour of a Colombian then go for a medium roast.
Dark roast: will diminish flavour a little. You’ll still get some of the coffee’s original flavor, but you may end up with a bittersweet aftertaste or undertones. Try it if you prefer your coffee less sweet.
A few additional points:
As coffee roasts get darker, they lose the origin flavors of the beans and take on more flavor from the roasting process.
The body of the coffee gets heavier, until the second crack, where the body again thins.
Lighter roasts have more acidity than darker roasts.
Light roasted beans are dry, while darker roasts develop oil on the bean surface.
The caffeine level decreases as the roast gets darker.
And lastly….a good coffee should provide:
Details about its origin, where it was farmed, roasted & ground.
A “roasted on” date, try and consume within a month of this date.
Check the Ethics, a large % now carry Fair Trade & Rain Forest Alliance – but just because it doesn’t have a badge, it does not mean it is unethical. Small coffee farmers maybe part of a co-operative which have set standards for fair pay etc.
Be careful Caffeine levels vary by coffee. Coffee usually has anywhere between 65 to 100 milligrams of caffeine per cup. Stronger coffee would be on the higher end of this spectrum, while weaker coffee would be on the lower end.
No Decaf coffee is 100% caffeine free so if you’re sensitive to caffeine always check the content…our decaf is delicious
We have been selling on Amazon for just over 18 months – would I have done things differently? – hell yes.
You only have one job to do and that is to get your product selling on page 1 of Amazon. Easy 🤔
Here’s a handy list of top tips I have compiled for you if you are thinking of starting to sell on Amazon.co.uk ….it’s based on experience!
No.1 tip – sell something you love or at least interested in & you can build a business around it.
is there potential for colouways/sizes/variations?
Creating a brand is the best way to get your message over to the customer, it shows authenticity & that you care about what you sell.
No.2 tip would be to join an Amazon sellers group. It’s the best way to stay on top of all the changes Amazon make, they give advice, support & most importantly stop you falling into a black hole of despair when things turn to rat poo. And they occasionally do.
This is a simplified version of what to do – like I said it’s best to join a group to get all the details.
Every product sold on Amazon has a ranking (BSR -BEST SELLER RANKING). It is this BSR ranking that we used to verify if there is enough demand for the product. Can you compete in that market?
No.3 tip Don’t go into areas/products which are dominated by big well-known brands…you won’t be able to compete with them.
When you search the product you want to sell are there at least 2 competitors that have a low review count? Low review count in a product space tells you that you can compete in the space. You could displace a competitor and take over their position on page 1. – which is where you need to be.
So you have a product in mind… next thing you want to do is find a similar or exact product on Amazon and see if its BSR is between 101 – 4000.
Your product needs to be in one of the major categories IE Baby or Home & Kitchen etc. How to check that your products BSR: type into google “Amazon Top 100 Best Sellers” press enter and you should see a link that looks something like this: https://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ref=zg_bs_tab
Click the link and it takes you into amazon.co.uk – use the drop down menu to search for your product in the major categories IE Baby etc.
When you find a similar/exact product it needs to have a BSR between 101 – 4000. Click on the product, scroll down to “additional information” and you’ll see the Best sellers rank – does it meet the criteria?
The “sweet spot” criteria for customer impulse buy – is your product selling price between £15 – £50? Below £15 and you’ll struggle to make a profit. Have a look at similar products to see what your competitors are selling at – what is the average selling price? Ignore sponsored products – those you are paying for advertisement.
You will have to pay Amazon fees for storage/shipment to customer etc so you have to factor this in – have a look at the Amazon profitability page
The “3 x profit” rule – can you sell for AT LEAST 3X what you buy them for from your supplier!
Shipping Weight – Very important – chose a product that weighs less than 0.9 kg (2lbs) to ship, and that they are not “bulky” or oversized in dimensions. This keeps you in the minimum pricing structure for fees charged by Amazon. You can find the weight & dimensions of a similar product on the Amazon page under “Product details”
The “real” potential for a product is to know how well (or not) your competitors are doing in the niche. Use JungleScout.com to look at this data. They will tell you how many sales per day are taking place of your product, give an insight into the potential for the product, AND tells you how competitive the space is.
Avoid products which have batteries, flammable, fragile, oversized/bulky, heavy..there are many more!
Don’t miss a step out & if your product doesn’t meet the criteria – think very carefully before you continue.
Like I said this is a shortened version of all the information you need to arm yourself with before you start to sell on Amazon – join a group and get involved – it’s a fantastic opportunity if you do it right!
If you are struggling to find a product then Junglescout.com will help or join an Amazon seller group.
Good luck & if you have any questions feel free to contact us.
Chief taster at Crazy Cat Coffee.
If you’d like to try our Crazy Cat Coffee then please click here – it will keep you going through all the research you are about to start!
Want to start selling on Amazon? – you can either let Amazon sell & dispatch your product (FBA: Fulfilled by Amazon) or you can let Amazon sell your product and you dispatch to the customer (FBM: Fulfilled by Merchant)
The decision is based on profitability & the ease at which you chose to run your business.
Things sometimes seem to change in the Amazon world faster than we as sellers can keep up. Long-term storage fees are changing this year, the Amazon guidelines are updated from time to time, and sales rank changes multiple times throughout the day!
It’s hard at times to know whether Amazon is getting easier or harder.
We have been selling on Amazon for nearly 18months now and there are definitely do’s & don’t – it’s a hard & costly lesson to learn if you don’t keep up to date.
We are selling FBA as it’s easier for us (we don’t have to dispatch our product) however with Fee’s rising we may switch to FBM to keep our profit margin intact. 😵
If you’re totally new to selling online the first thing I suggest you do is join an “Amazon sellers group”
Get some support and a base to learn from. There are all different levels of experience in these groups so it’s easy to pick up hints/tips post questions without feeling like you are a total numpty.
The 2 groups that I’m part of is “Simple Products Profit” group & “The Amazing Sellers”. Google them and find out what is your best fit. Sometimes there are costs involved with joining expert groups, factor it in when you write your business plan.
There are some UK groups but most are USA based as they have the biggest market and for me the biggest knowledge base. There are some differences between the 2 countries when selling on Amazon but not enough to make you want to find a UK only group (in my opinion)
…and when you do join a group find a business buddy. Talk to like-minded people who are at the same level as you & preferably, in the same country. When you find your buddy set goals/intentions, this way it will help you stay on track and achieve them if you have someone holding you to account. It works – do it.
Is selling on Amazon more difficult today than a few years ago?
increase in brands that are restricted,
more categories gated and requiring approval,
greater no. of FBA sellers to compete with,
higher fees during Q4, (run up to Christmas)
shorter times to sell inventory before long-term storage fees apply,
Let’s not dwell on the negative, there are people who have made small fortunes selling on Amazon. Your job is to find the right product, at the right price and the right audience to sell it to. Easy right?🤔
Finding the right product
There is a whole host of factors that go into finding the right product to sell – The 2 most important are:
Find a product that you like/passionate about/ a hobby you can monetize? – have an affinity to the product that at some point is good enough to form the basis of a Brand. If your heart isn’t in it and all you want to do is sell, sell you will fail. It might not be in the first 6 months but it will fail.
Is the product already selling on Amazon? – Amazon is a search engine like google. People search for the product they want and if you launch a product nobody knows exists how are they going to search for it? The key here is to put your own “spin” on it. Make the listing better, the features better. Basically, sell a better product than your competitor.
There are more, like steer clear of delicate/fragile/heavy/bulky products etc. The advice is endless but there are guidelines on all Amazon groups and they won’t say “don’t do it” but they will give you the reasons why. The decision is then yours.
We already had a product to sell the key to expanding our business/brand is to find related products to add to our portfolio.
So I’m done on this one.
What you have to do now is some research. Write a list of your passions/hobbies/look through magazines to see what inspires you.
Search for each item on Amazon/eBay/Etsy/Google – does it exist in some form?
Go plug yourself into an Amazon sellers group & get started.
and if you need coffee to keep you going (& awake – we also sell decaf 🤩) click here Crazy Cat Coffee We are with you all the way.