ground coffee decaffeinated

Is selling on Amazon easy?

Want to start selling on Amazon? – Let’s start at the beginning you can either let Amazon sell & dispatch your product (FBA: Fulfilled by Amazon) or you can let Amazon sell your product and you dispatch to the customer (FBM: Fulfilled by Merchant)

The decision is based on profitability & the ease at which you chose to run your business.

Things sometimes seem to change in the Amazon world faster than we as sellers can keep up. Long-term storage fees are changing this year, the Amazon guidelines are updated from time to time, and sales rank changes multiple times throughout the day!

It’s hard at times to know whether Amazon is getting easier or harder.

We have been selling on Amazon for nearly 18months now and there are definitely do’s & don’t – it’s a hard & costly lesson to learn if you don’t keep up to date.

We are selling FBA as it’s easier for us (we don’t have to dispatch our product) however with Fee’s rising we may switch to FBM to keep our profit margin intact. 😵

ground coffee

If you’re totally new to selling online the first thing I suggest you do is join an “Amazon sellers group” 

Get some support and a base to learn from. There are all different levels of experience in these groups so it’s easy to pick up hints/tips post questions without feeling like you are a total numpty.

The 2 groups that I’m part of is  “Simple Products Profit” group & “The Amazing Sellers”.  Google them and find out what is your best fit. Sometimes there are costs involved with joining expert groups, factor it in when you write your business plan.

There are some UK groups but most are USA based as they have the biggest market and for me the biggest knowledge base. There are some differences between the 2 countries when selling on Amazon but not enough to make you want to find a UK only group (in my opinion)

…and when you do join a group find a business buddy. Talk to like-minded people who are at the same level as you & preferably, in the same country. When you find your buddy set goals/intentions, this way it will help you stay on track and achieve them if you have someone holding you to account. It works – do it.

Is selling on Amazon more difficult today than a few years ago?

  • increase in brands that are restricted,
  • more categories gated and requiring approval,
  • greater no. of FBA sellers to compete with,
  • higher fees during Q4, (run up to Christmas)
  • shorter times to sell inventory before long-term storage fees apply,

Let’s not dwell on the negative, there are people who have made small fortunes selling on Amazon.  Your job is to find the right product, at the right price and the right audience to sell it to. Easy right?🤔

Finding the right product 

There is a whole host of factors that go into finding the right product to sell – The 2 most important are:

  1. Find a product that you like/passionate about/ a hobby you can monetize? –  have an affinity to the product that at some point is good enough to form the basis of a Brand. If your heart isn’t in it and all you want to do is sell, sell you will fail. It might not be in the first 6 months but it will fail.
  2. Is the product already selling on Amazon? –  Amazon is a search engine like google. People search for the product they want and if you launch a product nobody knows exists how are they going to search for it? The key here is to put your own “spin” on it. Make the listing better, the features better. Basically, sell a better product than your competitor.

There are more, like steer clear of delicate/fragile/heavy/bulky products etc. The advice is endless but there are guidelines on all Amazon groups and they won’t say “don’t do it” but they will give you the reasons why. The decision is then yours.

We already had a product to sell the key to expanding our business/brand is to find related products to add to our portfolio.

So I’m done on this one.

What you have to do now is some research. Write a list of your passions/hobbies/look through magazines to see what inspires you.

Search for each item on Amazon/eBay/Etsy/Google – does it exist in some form?

Go plug yourself into an Amazon sellers group & get started.

and if you need coffee to keep you going (& awake – we also sell decaf 🤩)  click here Crazy Cat Coffee We are with you all the way.

PS contact me if you need any help.

Louise

ground coffee
The Crazy Cat Way

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Coffee, Caffeine & Crohns😒

Why do some people find our non-bitter coffee bitter? 🙄

From Crazy mother to Crazy Cat Coffee Ltd🤩

 

ground coffee

Crohns & Ground Coffee a match made in heaven or caffeine hell?

I appear to have fallen down a rabbit hole.

I began with writing a piece on caffeine and end up with all kinds of inflammatory bowel diseases. 🤔

My intention was to highlight the effects of Ground coffee on the body.  Specifically the digestive system, it came apparent that there are lots of people out there who just cannot tolerate caffeine.

I suffer occasionally with IBS when I overload on Wheat & Dairy. Having done a little research I’m also maxed out on Coffee (which is a nightmare considering we sell the stuff).

Whilst I’m at it – rant about to happen – why do people dis the decaf?

Why is it that the “coffee snobs”  roll their eyes and decide you are some kind of philistine for asking for a decaf coffee?

My point is (when I get to it ) that Coffee & more specifically caffeine can have a detrimental impact on your health.  If you are already suffering from a debilitating digestive condition then it could make it worse.

ground coffee

 

Reasons to reduce or ditch the coffee altogether:

1) It makes you go to the toilet more – when you’re already faced with a sensitive bowel the last thing you want is to add to the emergency.

The coffee response can be immediate or it could happen hours after you consume it. Great if you’re constipated but not so good if you are already “loose” in that department.

Researchers found that coffee promotes the release of gastrin, a hormone produced in the stomach and known to increase motor activity in the colon. But the response with decaffeinated was the same as caffeinated coffee so it must be something else.

2) Coffee reduces your ability to deal with stress – when you’re already having to cope mentally & emotionally with a debilitating disease you don’t need caffeine. If you have too much it can lead to restlessness, anxiety, irritability, and sleeplessness.

Caffeine elevates the stress hormones cortisol, epinephrine, and norepinephrine. These are the hormones that increase your heart rate and blood pressure and divert blood flow away from other bodily functions, like digestion, to prepare your body for “fight or flight.”

3) Coffee can disturb your sleep pattern – my mother in law always says that “while your body is sleeping it’s healing” at least we agree on one thing 😏

Here’s an easy explanation of why coffee affects our sleep patterns from the National Sleep Foundation

“Because caffeine is a stimulant, most people use it after waking up in the morning or to remain alert during the day. While it is important to note that caffeine cannot replace sleep, it can temporarily make us feel more alert by blocking sleep-inducing chemicals in the brain and increasing adrenaline production”

4) It may also increase chances of a “leaky gut” & trigger the Immune System. 

Or Intestinal permeability. Sounds horrible and the condition becomes very painful very fast.

Coffee beans are seeds which contain protective compounds to prevent digestion, this is how they ensure the survival of the plant species. These same compounds can cause increased intestinal permeability (leaky gut).  Coffee can also cause the immune system to exaggerate inflammation which is why coffee and other seeds are initially eliminated on the paleo autoimmune protocol (AIP).

 

No Caffeine or Decaffeinated – is there a difference?

“Decaffeinated” does not mean 100% caffeine free. Most ground coffee still has between 5-10% caffeine so be careful on your choice of coffee.

Test the amount of caffeine you drink – if you have an adverse reaction then reduce it or cut it out.

But then that goes for everything we humans do be it relationships, jobs, exercise.

I say  “If it hurts don’t do it” 🤗

Our decaffeinated coffee uses the Mexican mountain washing process removes 99.5-99.9% of caffeine. It’s as close as you can get without losing the dark Italian roast strength.

If you would like to try Crazy Cat Decaffeinated Coffee it’s available via Amazon.co.uk. Click the link or the image below.

ground coffee

 

Extract from Gutsy by Nature:

Coffee beans are loaded with antioxidants—and we know that antioxidants fight off free radicals that cause damage to our cells, which can age us prematurely and potentially cause a whole host of other health issues. That said, coffee beans do lose some of their antioxidant content through the decaffeination process, but there are still some present, so it’s beneficial all the same. Apart from antioxidants, a cup of decaffeinated coffee has 2.4% of the recommended daily intake of magnesium, 4.8% of potassium and 2.5% of niacin. There are certainly some decaffeinated coffee health benefits.

gutsybynature.com

Extract from The Paleomom:
In a nutshell (er, a coffee bean husk), coffee offers a variety of pros and cons that are extremely context dependent. For many people, coffee is a fine addition to a Paleo diet (especially when consumed in moderation, in filtered form, early in the day, and with a meal rather than on an empty stomach). People with gallbladder problems, who metabolize caffeine more slowly, or who simply experience adverse side effects like an upset stomach or heartburn should proceed with caution where coffee is concerned.
References:
The Paleomom

 

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Why do some people find our non-bitter coffee bitter? 🙄

Coffee Ice Cubes👌

From Crazy mother to Crazy Cat Coffee Ltd🤩

 

 

ground filter coffee

 Why do some people find our non-bitter coffee bitter? 🙄

Yep we get it we’re all different – it’s like eating Brussel Sprouts, as a kid I would have rather chewed my left leg off than eat a brussel.

Happily, the maligned brussel has had the bitterness bred out of it but we don’t or need to do that with coffee and here’s why.

Bitterness in coffee – is it bad? – Article by Perfect Daily Grind

Ground coffee

How to Cold-Brew coffee at home

Cold brew is simple and easy to make but you have to be patient because it takes time to “Brew” and bring out the taste you are looking for. So if possible make it in advance, you can store it in the fridge for a day or 2.

  • For starters, you need a coarse ground, same consistency as breadcrumbs. Any finer and you risk cloudy, grimy-tasting coffee.
ground coffee
Our Coffee is available on Amazon.co.uk
  • Sterilise a large mason/Kilner jar (or any large receptacle with a lid). Working to roughly a 1:8 coffee-to-water ratio, place your grounds in the bottom of the jar and cover with cold water.
  • Stir gently until combined and leave to steep for 18-24 hours, either in or out of the fridge.
  • After 24hrs strain using a sieve (or muslin cloth) to remove the larger grounds. Compost the discarded grounds, and then using a cleaned sieve, strain back into the jar.
  • Repeat two or three times, until you are seeing no murky residue at the bottom as you finish your pour. If you cannot seem to sift it all out, don’t worry – it simply means your grind was too fine. Practice makes perfect with these things.
  • Serve over ice, with milk and sugar. Cover and refrigerate the rest –  if stored properly it will stay good for a month or so due to the brew’s low acidity

Tip for the perfect homebrew ☕

  1. Adjust the concentration of your cold brew coffee, making it stronger or less strong to suit your taste. Start with a ratio of 1:8 but reduce the water for a stronger cup.
  2. Use filtered water, if possible. This is just good coffee advice in general & your cup of coffee will have a cleaner, sweeter flavor if you do.
  3. Steep min 12 hours. The coffee needs this full time to fully infuse the water but too long and the coffee will start to extract their bitter flavours.
  4.  Chill your cold brew with coffee ice cube but if want a totally undiluted coffee experience? Make coffee ice cubes to chill your iced coffee!
  5. Enjoy – especially when we have some sunshine 🙄

Click the link if you would like to try our 3 Bean Coffee (medium strength 4 ) it’s perfect for Cold Brew

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ground coffee decaffeinated

From Crazy Mother to Crazy Cat Coffee

It took Time, Patience and Gin, lots of Gin…oh yes and coffee😻

Now I don’t want to lull you into a false sense of security and say I’m a coffee millionaire because that would be a downright lie and anyway I’m not trying to sell you anything.

This is where it all really started. I am  46yrs old I have resigned from my secure job. I’m sitting at home thinking “What the hell have I just done”.

Looking back I was exhausted, stressed, unable to sleep.

This is my journey.

ground coffee
Crazy Cat Coffee Ltd
 What I was looking for:
My new business venture had to be home-based, flexible working hours, gave me the opportunity to build a business that would give me the financial freedom to live the life I wanted.
What I didn’t want:
A boss, cold calling, badgering family and friends to buy my products, stress, 14hr work day.
What I found:
I found my “Why”… the reason I wanted to start my own business. My why was to succeed after being made to feel that I’d failed in my last job. I wanted to prove to myself that I had the ability to provide good quality coffee at a reasonable price to other coffee lovers. And in the process I get to work from home, support my family emotionally & financial – Thats my Why.
To introduce myself, I am based in the UK with my partner Alan and our 2 children.
I am surrounded by my family and friends & having my Parents, aunts, cousins all living locally it’s fairly hectic here at weekends.
I’m a normal person living in a normal place in landlocked Leicestershire.

ground coffee

                                                                                                                                           My Office

Did I know that there was a Global phenomenon called the “New Digital Economy” that I needed to be part of?   No, I didn’t… but I do now and that’s where I’m heading…driven by coffee!

A brief resume of how I started and where I am today. :
My career started as a Registered General Nurse after leaving school. I qualified and worked for a year to save money in order to Travel. I had to see the world and nothing was going to stop me, it took nearly 2 years for me to get the travel bug out of my system..but it didn’t work as 30yrs on I’m still itching to see parts of the world unknown to me and more importantly I want to experience it all over again with my children.
Having left the NHS I spent nearly 2 years traveling the world. Heading for home and the reality of no money, place to live or a job but I was young and didn’t stress (too much).
I contacted people I knew, who knew someone who needed a well-traveled young thing desperate for a job.
Which led to a career in merchandising with one of the UK’s most successful high street clothing retailer. Traveling, meeting people, communicating with companies all over the world was an amazing experience.
The harsh reality of being a mother.
Times change, children came along and with its priorities of a different kind. Part-time work was like gold dust and with it came an uneasy feeling that I was on borrowed time.
I knew deep down that the company didn’t want to keep on supporting part-time workers and gradually one by one the opportunities were dwindling for anyone one seeking flexible working hours.
It’s a harsh reality when after 23yrs you are faced with – stay and work full time or leave and find myself a 3rd career!
 So I left. I had an amazing year, I slept, I recovered.

 

Ground coffee

 

 I laughed again and more importantly decided to put something back into a community that has given much to my family and me.
This is when I started to volunteer. Part-time at the same Infants school my children attended, asking children not to pick their nose or lick the tables!
I listened to them read, corrected their spelling, got covered in glue and paint but most of all I loved it.
At the same time, I started to train as an adviser for Citizens Advice Bureau to help local people find information and support to get them through their various issues. This is something I still do to date.

Doing whatever it takes to make my Coffee business work

A year on and now I need to find paid employment. The thought of going back to retail or any job involving long hours, low pay, demanding managers made me feel physically unwell.
Hard work, earning money and keeping it – that’s where I am heading! … and to the Internet and searching for “Working from home”, “Online business” etc and found Forever Living Products. I love the products but not the business so I needed to move in another direction.
I’ve learned how to be a Marketer of online products I just needed to find something to sell -queue Alan and his bright idea of selling coffee.
It’s something we both love drinking and we had a roaster what we knew who could supply to us.
So I have a product and a supplier.
…and then it occurred to me that I didn’t need to chase customers and convince them to buy my products because if I found a product to sell on Amazon then they would do it for me using FBA or Fulfilled By Amazon.
That was my epiphany or rather this is – this is Freddie our photographers’ cat. Unfortunately, our kitten (whom the company was named after) is no longer with us) She was Crazy, fearless and frankly bonkers and we miss her dearly, she lives on in our new business.
Ground coffee
 This is me now on my journey, I’m still learning, it’s a continual process.
 I’m happier helping other people to achieve what they want out of life and that’s very important to me.
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                                                 This is me!
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