Selling on Amazon

Top tips for Selling on Amazon

Selling Products on Amazon

 

We have been selling on Amazon for just over 18 months – would I have done things differently? – hell yes.

You only have one job to do  and that is to get your product selling on page 1 of Amazon. Easy 🤔

Here’s a handy list of top tips I have compiled for you if you are thinking of starting to sell on Amazon.co.uk ….it’s based on experience!

No.1 tip – sell something you love or at least interested in &  you can build a business around it.

  1. is there potential for colouways/sizes/variations?
  2. Creating a  brand is the best way to get your message over to the customer, it shows authenticity & that you care about what you sell.

No.2 tip would be to join an Amazon sellers group. It’s the best way to stay on top of all the changes Amazon make, they give advice, support & most importantly stop you falling into a black hole of despair when things turn to rat poo. And they occasionally do.

  1. Have a look at TheAmazingingSeller.com  which is free to join.
  2. Not free to join  SimpleProductProfits.com

This is a simplified version of what to do – like I said it’s best to join a group to get all the details.

Every product sold on Amazon has a ranking (BSR -BEST SELLER RANKING). It is this BSR ranking that we used to verify if there is enough demand for the product. Can you compete in that market?

No.3 tip Don’t go into areas/products which are dominated by big well-known brands…you won’t be able to compete with them.

  1. When you search the product you want to sell are there at least 2 competitors that have a low review count? Low review count in a product space tells you that you can compete in the space. You could displace a competitor and take over their position on page 1. – which is where you need to be.
  2. So you have a product in mind… next thing you want to do is find a similar or exact product on Amazon and see if its BSR is between 101 – 4000.
    • Your product needs to be in one of the major categories IE Baby or Home & Kitchen etc. How to check that your products BSR: type into google “Amazon Top 100 Best Sellers” press enter and you should see a link that looks something like this: https://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ref=zg_bs_tab
    • Click the link and it takes you into amazon.co.uk – use the drop down menu to search for your product in the major categories IE Baby etc.
    • When you find a similar/exact product it needs to have a BSR between 101 – 4000. Click on the product, scroll down to “additional information” and you’ll see the Best sellers rank – does it meet the criteria?
  3. The “sweet spot” criteria for customer impulse buy – is your product selling price between £15 – £50? Below £15 and you’ll struggle to make a profit. Have a look at similar products to see what your competitors are selling at – what is the average selling price? Ignore sponsored products – those you are paying for advertisement.
  4. You will have to pay Amazon fees for storage/shipment to customer etc so you have to factor this in – have a look at the Amazon profitability page 
  5. The “3 x profit” rule – can you sell for AT LEAST 3X what you buy them for from your supplier!
  6.  Shipping Weight – Very important – chose a product that weighs less than 0.9 kg (2lbs) to ship, and that they are not “bulky” or oversized in dimensions. This keeps you in the minimum pricing structure for fees charged by Amazon. You can find the weight & dimensions of a similar product on the Amazon page under “Product details”
  7.  The “real” potential for a product is to know how well (or not) your competitors are doing in the niche. Use JungleScout.com to look at this data. They will tell you how many sales per day are taking place of your product, give an insight into the potential for the product, AND tells you how competitive the space is.
  8. Avoid products which have batteries, flammable, fragile, oversized/bulky, heavy..there are many more!

 

Don’t miss a step out & if your product doesn’t meet the criteria – think very carefully before you continue.

Like I said this is a shortened version of all the information you need to arm yourself with before you start to sell on Amazon – join a group and get involved – it’s a fantastic opportunity if you do it right!

If you are struggling to find a product then Junglescout.com will help or join an Amazon seller group.

Good luck & if you have any questions feel free to contact us.

Louise.

Chief taster at Crazy Cat Coffee.

If you’d like to try our Crazy Cat Coffee then please click here – it will keep you going through all the research you are about to start!

Women in business

 

 


Delicious ground coffee

Coffee to Impress

There is no excuse. Do not serve awful tasting coffee.

Doesn’t matter where you are in the home or office there is no excuse serving bad coffee to your friends/coffee/colleagues (unless you don’t like them 🤔)

So how do you impress someone?

You have 7 seconds.

Welcome them to your company & then ask them if they would like a cup of coffee. Easy.

Not sure what type to buy?

I’m going to generalise massively here (no doubt be beaten by the coffee officials) but a roaster once told me to chose a South American coffee for your first taste, they are usually non-bitter and smoother than the coffee which originates from African/India.

Ground Filter Coffee from Costa Rica & Crazy Cat Coffee Ltd

Not sure what strength to buy?

When the packet says “Strength” – this can be a bit misleading but they are trying to tell you how dark the roast will be and how intense the bitterness.

A shorter roast can emphasize fruity, acidic aromas and a longer roast can bring out darker, more toasted notes.

If you are new to coffee then go for a 2 or 3 strength. 

1 Light roast

2 Medium roast

3 Medium to dark roast

4 Dark roast

5 Very dark roast

To Decaf or not to Decaf?

It’s always best to offer both.

Just a point of interest when it says Decaf it isn’t 100% Caffeine free – no Decaf coffee is.

 

Do you buy beans or ground coffee?

Go for coffee which is already ground. Grinding your own will ensure a fresher taste but it’s not always practical. Buy the smallest bag possible until you find out which one is the most popular.

Ground Filter coffee from Crazy Cat Coffee Ltd

Start a Coffee Club at work

It could be fun – you never know who you could meet over a Colombian Excelso.

Put up a whiteboard and chart peoples reactions.

Invest in a Cafetiere

They are not expensive – most supermarkets sell them. They will give you the perfect start to coffee making.

Follow the instructions …it’s usually 1 tablespoon of coffee per person & brew for 3-4 minutes. Again it’s trial and error but don’t over brew or it will affect the flavour.

To change the strength of your coffee, adjust the ‘dose’ by increasing or lowering the amount of coffee you use.

Serve it black & give them the option of fresh milk or packet of UHT creamer.

How to store your Coffee

Coffee will lose its freshness when it is exposed to light, heat, moisture, & oxygen. Keep beans and grounds an airtight container in a cool, dark place.

Coffee doesn’t need to be complicated but there are mind-blowing coffee varieties out there but it is fun trying to find the ones you like. Don’t try and do it all in one day or you’ll not sleep.😲

Give your customers superb coffee – try  Crazy Cat’s – It’s non-bitter,  creamy & delicious, we even sell a decaf  & don’t forget the Coffee cups..buy some nice ones!

Ground Filter coffee from Crazy Cat Coffee Ltd

 

Other Blog Posts that might interest you:

Is selling on Amazon.co.uk easy?

Coffee, Caffeine & Crohns😒

Why do some people find our non-bitter coffee bitter? 🙄

From Crazy mother to Crazy Cat Coffee Ltd🤩

We sell delicious, non-bitter coffee direct to your door.


ground coffee decaffeinated

Is selling on Amazon easy?

 

Is selling on Amazon easy?

Want to start selling on Amazon? – Let’s start at the beginning you can either let Amazon sell & dispatch your product (FBA: Fulfilled by Amazon) or you can let Amazon sell your product and you dispatch to the customer (FBM: Fulfilled by Merchant)

The decision is based on profitability & the ease at which you chose to run your business.

Things sometimes seem to change in the Amazon world faster than we as sellers can keep up. Long-term storage fees are changing this year, the Amazon guidelines are updated from time to time, and sales rank changes multiple times throughout the day!

It’s hard at times to know whether Amazon is getting easier or harder.

We have been selling on Amazon for nearly 18months now and there are definitely do’s & don’t – it’s a hard & costly lesson to learn if you don’t keep up to date.

We are selling FBA as it’s easier for us (we don’t have to dispatch our product) however with Fee’s rising we may switch to FBM to keep our profit margin intact. 😵

Crazy Cat ground coffee from South America direct to your door.

If you’re totally new to selling online the first thing I suggest you do is join an “Amazon sellers group” 

Get some support and a base to learn from. There are all different levels of experience in these groups so it’s easy to pick up hints/tips post questions without feeling like you are a total numpty.

The 2 groups that I’m part of is  “Simple Products Profit” group & “The Amazing Sellers”.  Google them and find out what is your best fit. Sometimes there are costs involved with joining expert groups, factor it in when you write your business plan.

There are some UK groups but most are USA based as they have the biggest market and for me the biggest knowledge base. There are some differences between the 2 countries when selling on Amazon but not enough to make you want to find a UK only group (in my opinion)

…and when you do join a group find a business buddy. Talk to like-minded people who are at the same level as you & preferably, in the same country. When you find your buddy set goals/intentions, this way it will help you stay on track and achieve them if you have someone holding you to account. It works – do it.

Is selling on Amazon more difficult today than a few years ago?

  • increase in brands that are restricted,
  • more categories gated and requiring approval,
  • greater no. of FBA sellers to compete with,
  • higher fees during Q4, (run up to Christmas)
  • shorter times to sell inventory before long-term storage fees apply,

Let’s not dwell on the negative, there are people who have made small fortunes selling on Amazon.  Your job is to find the right product, at the right price and the right audience to sell it to. Easy right?🤔

Finding the right product 

There is a whole host of factors that go into finding the right product to sell – The 2 most important are:

  1. Find a product that you like/passionate about/ a hobby you can monetize? –  have an affinity to the product that at some point is good enough to form the basis of a Brand. If your heart isn’t in it and all you want to do is sell, sell you will fail. It might not be in the first 6 months but it will fail.
  2. Is the product already selling on Amazon? –  Amazon is a search engine like google. People search for the product they want and if you launch a product nobody knows exists how are they going to search for it? The key here is to put your own “spin” on it. Make the listing better, the features better. Basically, sell a better product than your competitor.

There are more, like steer clear of delicate/fragile/heavy/bulky products etc. The advice is endless but there are guidelines on all Amazon groups and they won’t say “don’t do it” but they will give you the reasons why. The decision is then yours.

We already had a product to sell the key to expanding our business/brand is to find related products to add to our portfolio.

So I’m done on this one.

What you have to do now is some research. Write a list of your passions/hobbies/look through magazines to see what inspires you.

Search for each item on Amazon/eBay/Etsy/Google – does it exist in some form?

Go plug yourself into an Amazon sellers group & get started.

and if you need coffee to keep you going (& awake – we also sell decaf 🤩)  click here Crazy Cat Coffee We are with you all the way.

PS contact me if you need any help.

Louise

Crazy Cat ground coffee direct to your door.
The Crazy Cat Way

Other Blog Posts that might interest you:

Coffee, Caffeine & Crohns😒

Why do some people find our non-bitter coffee bitter? 🙄

From Crazy mother to Crazy Cat Coffee Ltd🤩

 


Coffee, crohn's & caffeine

Coffee, Caffeine & Crohns.

Crohns & Ground Coffee a match made in heaven or caffeine hell?

I appear to have fallen down a rabbit hole.

I began with writing a piece on caffeine and end up with all kinds of inflammatory bowel diseases. 🤔

My intention was to highlight the effects of Ground coffee on the body.  Specifically the digestive system, it came apparent that there are lots of people out there who just cannot tolerate caffeine.

I suffer occasionally with IBS when I overload on Wheat & Dairy. Having done a little research I’m also maxed out on Coffee (which is a nightmare considering we sell the stuff).

Whilst I’m at it – rant about to happen – why do people dis the decaf?

Why is it that the “coffee snobs”  roll their eyes and decide you are some kind of philistine for asking for a decaf coffee?

My point is (when I get to it ) that Coffee & more specifically caffeine can have a detrimental impact on your health.  If you are already suffering from a debilitating digestive condition then it could make it worse.

Crazy Cat Coffee - delicious, non-bitter & delivered direct to your door

 

Reasons to reduce or ditch the coffee altogether:

1) It makes you go to the toilet more – when you’re already faced with a sensitive bowel the last thing you want is to add to the emergency.

The coffee response can be immediate or it could happen hours after you consume it. Great if you’re constipated but not so good if you are already “loose” in that department.

Researchers found that coffee promotes the release of gastrin, a hormone produced in the stomach and known to increase motor activity in the colon. But the response with decaffeinated was the same as caffeinated coffee so it must be something else.

2) Coffee reduces your ability to deal with stress – when you’re already having to cope mentally & emotionally with a debilitating disease you don’t need caffeine. If you have too much it can lead to restlessness, anxiety, irritability, and sleeplessness.

Caffeine elevates the stress hormones cortisol, epinephrine, and norepinephrine. These are the hormones that increase your heart rate and blood pressure and divert blood flow away from other bodily functions, like digestion, to prepare your body for “fight or flight.”

3) Coffee can disturb your sleep pattern – my mother in law always says that “while your body is sleeping it’s healing” at least we agree on one thing 😏

Here’s an easy explanation of why coffee affects our sleep patterns from the National Sleep Foundation

“Because caffeine is a stimulant, most people use it after waking up in the morning or to remain alert during the day. While it is important to note that caffeine cannot replace sleep, it can temporarily make us feel more alert by blocking sleep-inducing chemicals in the brain and increasing adrenaline production”

4) It may also increase chances of a “leaky gut” & trigger the Immune System. 

Or Intestinal permeability. Sounds horrible and the condition becomes very painful very fast.

Coffee beans are seeds which contain protective compounds to prevent digestion, this is how they ensure the survival of the plant species. These same compounds can cause increased intestinal permeability (leaky gut).  Coffee can also cause the immune system to exaggerate inflammation which is why coffee and other seeds are initially eliminated on the paleo autoimmune protocol (AIP).

Crazy Cat decaf coffee - all of the taste, less of the kick.

 

No Caffeine or Decaffeinated – is there a difference?

“Decaffeinated” does not mean 100% caffeine free. Most ground coffee still has between 5-10% caffeine so be careful on your choice of coffee.

Test the amount of caffeine you drink – if you have an adverse reaction then reduce it or cut it out.

But then that goes for everything we humans do be it relationships, jobs, exercise.

I say  “If it hurts don’t do it” 🤗

Our decaffeinated coffee uses the Mexican mountain washing process removes 99.5-99.9% of caffeine. It’s as close as you can get without losing the dark Italian roast strength.

If you would like to try Crazy Cat Decaffeinated Coffee it’s available via Amazon.co.uk. Click the link or the image below.

Crazy Cat Ground coffee via Amazon.co.uk

 

Extract from Gutsy by Nature:

Coffee beans are loaded with antioxidants—and we know that antioxidants fight off free radicals that cause damage to our cells, which can age us prematurely and potentially cause a whole host of other health issues. That said, coffee beans do lose some of their antioxidant content through the decaffeination process, but there are still some present, so it’s beneficial all the same. Apart from antioxidants, a cup of decaffeinated coffee has 2.4% of the recommended daily intake of magnesium, 4.8% of potassium and 2.5% of niacin. There are certainly some decaffeinated coffee health benefits.

gutsybynature.com

Extract from The Paleomom:
In a nutshell (er, a coffee bean husk), coffee offers a variety of pros and cons that are extremely context dependent. For many people, coffee is a fine addition to a Paleo diet (especially when consumed in moderation, in filtered form, early in the day, and with a meal rather than on an empty stomach). People with gallbladder problems, who metabolize caffeine more slowly, or who simply experience adverse side effects like an upset stomach or heartburn should proceed with caution where coffee is concerned.
References:
The Paleomom

 

Other Blog Posts that might interest you:

Why do some people find our non-bitter coffee bitter? 🙄

Coffee Ice Cubes👌

From Crazy mother to Crazy Cat Coffee Ltd🤩

 

 


Bitter coffee or not?

Why do some people find our non-bitter coffee bitter? 🙄

 Why do some people find our non-bitter coffee bitter? 🙄

Yep we get it we’re all different – it’s like eating Brussel Sprouts, as a kid I would have rather chewed my left leg off than eat a brussel.

Happily, the maligned brussel has had the bitterness bred out of it but we don’t or need to do that with coffee and here’s why.

Bitterness in coffee – is it bad? – Article by Perfect Daily Grind


ground coffee ice cubes

Coffee Ice Cubes – How to make them.

Coffee Ice Cube Recipe

You wouldn’t believe it but making Coffee Ice Cubes could get complicated 🤪 It’s a bit trial and error before you find the right coffee, the right amount of coffee to water ratio.

If you don’t want to be wired all day then choose a regular ground coffee, brew it overnight.   If you do want to be wired all day then go for an Espresso roast.😵

Crazy Cat ground coffee direct to your door.

Ingredients

  • 16 oz coffee (480 mils)  brewed regular strength
  • Recommended coffee: Crazy Cat 3 Bean Blend it’s a Medium strength and is delicious! or if you’re sensitive to Caffeine but want the coffee flavour then use our Crazy Cat Decaf Coffee just use more coffee & less water (steep overnight)

Equipment

  • Cafetire or Coffee Machine
  • 1 Ice cube tray
Directions
  • Brew regular coffee and let it steep for a few hours or overnight – like I said depending on how strong you like your coffee, let it cool to room temperature.
  • Pour evenly into an ice cube tray, then place into freezer. Once frozen, you can use coffee cubes for up to two weeks.
You see it’s that easy – have a go and experiment.
Enjoy your Coffee the Crazy Cat way