Category: Informative

How to sponsor a local team or club

Local sponsorship is good for business

“Crazy cat doesn’t sponsor the team for any financial benefit we do it to support grassroots rugby”

As a family, we have been involved with HRFC for many years as our son played & Al coached. Sport & rugby specifically brings huge benefits to Adults, children & their families in many ways and we are proud to be able to lend some financial support to ensure the team has the facilities, kit, and training gear they need.

fresh ground coffee
Crazy Cat Coffee supporting local teams

Why did we choose to sponsor a local club?

1. Community benefits

We know from personal experience the huge benefits that being part of a club brings children, adults & families as a whole. You literally gain a whole new family a social life emotional and physical support to name but a few.

2. Family interests

Those with children were more likely to invest in their team and so do the aunts uncles and grandparents! Many parents would not be able to afford a new kit if it wasn’t for local sponsorship. It keeps the child and the family within the rugby community.

3. Company branding

Company logos on shirts & advertising boards will be visible week after week.

4. Just ask!

When we first started to raise funds for our son’s team we had no experience. We asked local businesses, prominent local people and that’s how word spread that we needed help. We also managed to rope in our local curry house and a pub or 2!

5. Financial ability

Thriving companies are in a perfect position to put something back into the community but you need to be brave enough to ask. Many turned us down as they already made contributions to other causes but a few didn’t and they were with us for 5+ years.

Sponsorship should be seen as a mutually beneficial relationship between the two organisations. Businesses may get good publicity, it creates valuable goodwill – teams get new shirts, drinks bottles, first aid kits, and facilities.

Of course, big clubs need the big boy sponsorships but it doesn’t have to be considered the domain of big business, there are plenty of excellent opportunities for small local companies.

Local sponsorship doesn’t have to be in sport, for example, art exhibitions, charities, school project or volunteering groups are all willing to receive a boost to their coffers however small.

“Sponsorship is a long-term relationship, and as such many of the benefits come in the long term.”

So what are you waiting for – if you’re part of a local club – be brave & go out there and ask for sponsorship?

If you’re a local business then try approaching a club that you are interested in following,  offer to help support them. You may find a whole new family out there!

fresh ground coffee
Sponsorship of Hinckley rugby football club

and if you like coffee then give ours a go – available from our website or amazon.co.uk

Crazy Cat Ground Coffee


Decaf coffee can help you sleep

When you’re sleeping you’re healing

One of the many quotes from my mother in law and one that we live by in this family.

I wasn’t aware of my sleeping habits until I had children and then it hit me like a thunderbolt. The effect of sleep deprivation is horrendous.

Our sleeping patterns have changed over the past 30years or so and many think it’s for the worse.

The western hemisphere has the worse sleeping patterns on the planet, we sleep less and our quality of sleep has decreased.

Yes, we are all going to blame the need to be switched on to one form of  Social media or another but we do have the power to hit the off button especially at night time.Decaf Coffee

Why you need good sleep

  • In both children & adults, poor sleep is associated with increased risk of weight & obesity
  • Good sleep can enhance memory & maximize your problem-solving skills.
  • Scarily the less good sleep you get the increased risk of heart disease & stroke goes up.
  • Those with sleeping disorders are more likely to show signs of depression
  • When we sleep we heal – getting the sleep you need can improve your immune function.
  • Sleep deprivation affects the way we interact with people usually in a negative way. We’re tired and cranky.

 

Ignore your sleep at your peril as you simply cannot be healthy & happy when you don’t have enough sleep.

If you love coffee but it’s keeping you awake at night then switch to our Decaf.

We have actually found a Decaf that has the taste of regular coffee but hardly any of the caffeine kick.

Decaf coffee

No Caffeine or Decaffeinated – is there a difference?

“Decaffeinated” does not mean 100% caffeine free. Most ground coffee still has between 5-10% caffeine so be careful about your choice of coffee.

Test the amount of caffeine you drink – if you have an adverse reaction then reduce it or cut it out.

But then that goes for everything we humans do be it relationships, jobs, exercise.

I say  “If it hurts don’t do it” 🤗

Our decaffeinated coffee uses the Mexican mountain washing process removes 99.5-99.9% of caffeine. It’s as close as you can get without losing the dark Italian roast strength.

If you would like to try Crazy Cat Decaffeinated Coffee it’s available via Amazon.co.uk. Click the link or the image below.

Decaf Coffee

 


How to buy a good coffee

Coffee Selection Guide

Life offers us a bewildering amount of choice – Coffee is no exception.

Most of us are caught up in this new Cafe Culture, it’s sociable, it’s accessible (it’s hard on your waistline 🙄) Let’s face it if you’re new to coffee then it’s confusing.

The easiest & cheapest way to ease yourself into coffee is to buy a Cafetiere (glass & metal thing with a plunger – google it) read the info below then go shopping.

Starting with the basics – Fresh is best.

–  If you don’t have a coffee bean grinder go for ground coffee (filter ground). It won’t retain its freshness as long a bean but it’s a good place to start.
– One more important point before you dash off to the supermarket (or Amazon) – Roast types:
  • Espresso roast – designed for espresso coffee machines
  • Filter roast  – designed for pour over method of making coffee IE Caferiere, Aeropress, Drip fed.

and this is where it gets a murky or milky as you like – another guideline for you

  • If you prefer it black 🤨 then go for a Single origin coffee (from a single known geographical location – such as a farm or estate)
  • If you like to drink it with milk/cream go for a Blend

First, try your coffee black & add milk if you want to…. are you still with me?

Ground coffee

 

Now lets chose a region from which your coffee will have originated – the worlds “Coffee Belt”

Coffee is grown in the worlds warmer latitudes between the Tropic of Cancer & Capricorn. Within this “coffee belt” there is a vast array of altitude, rainfall, sunshine & soil conditions which will alter the taste of the coffee, much like wine growing.

  • Central & South American coffee for chocolate flavor, clean & sweet  Known for its hint of a chocolatey, nutty flavor. Brazil has a heavier bodied peanut character. Colombian coffee is mellow with a caramel or toffee taste.
  • East African or Arabian coffee for fruity complex flavor. East African and Arabian coffees have a bit of a fruity flavor. They do have undertones similar to a fruitier, sweeter wine. They also have a lighter taste than coffee from other regions. Ethiopian coffee has complex berry & wine-like aromas, whereas Kenya is known for its stone fruit influence.
  • Asian coffee for earthy, luscious flavor. If you prefer an earthier, more bitter flavor, Asian coffee is a good option. Coffees made in Asian countries tend to have an earthier, richer flavor. They will be more bitter than sweet in comparison to coffee from other regions.
  • Indonesian coffee for earthy, spicy flavor. Indonesian coffee has an earthy heavier bodied flavor, along with a hint of spice. If you want something bitter, but flavorsome, Indonesian coffee is an excellent choice.
Ground coffee

The Roast &  therefore the Taste

Light roast:  likely to be a bit sourer than other roasts. If you dislike sweeter tasting coffees, a light roast is a good option
Medium roast:  tend to best preserve flavours best during brewing. If you want to taste the distinct caramel flavour of a Colombian then go for a medium roast.
Dark roast: will diminish flavour a little. You’ll still get some of the coffee’s original flavor, but you may end up with a bittersweet aftertaste or undertones. Try it if you prefer your coffee less sweet.
A few additional points:
  • As coffee roasts get darker, they lose the origin flavors of the beans and take on more flavor from the roasting process.
  • The body of the coffee gets heavier, until the second crack, where the body again thins.
  • Lighter roasts have more acidity than darker roasts.
  • Light roasted beans are dry, while darker roasts develop oil on the bean surface.
  • The caffeine level decreases as the roast gets darker.

And lastly….a good coffee should provide:

  • Details about its origin, where it was farmed, roasted & ground.
  • A “roasted on” date, try and consume within a month of this date.
  • Check the Ethics, a large % now carry Fair Trade & Rain Forest Alliance – but just because it doesn’t have a badge, it does not mean it is unethical. Small coffee farmers maybe part of a co-operative which have set standards for fair pay etc.

Be careful Caffeine levels vary by coffee. Coffee usually has anywhere between 65 to 100 milligrams of caffeine per cup. Stronger coffee would be on the higher end of this spectrum, while weaker coffee would be on the lower end.

  • No Decaf coffee is 100% caffeine free so if you’re sensitive to caffeine always check the content…our decaf is delicious 

Hope this helps! …………I’m exhausted and in need of a brew.. you can shop for Crazy Cat Coffee here via Amazon.co.uk

Women in business