There is no excuse. Do not serve awful tasting coffee.
Doesn’t matter where you are in the home or office there is no excuse serving bad coffee to your friends/coffee/colleagues (unless you don’t like them 🤔)
So how do you impress someone?
You have 7 seconds.
Welcome them to your company & then ask them if they would like a cup of coffee. Easy.
Not sure what type to buy?
I’m going to generalise massively here (no doubt be beaten by the coffee officials) but a roaster once told me to chose a South American coffee for your first taste, they are usually non-bitter and smoother than the coffee which originates from African/India.
Not sure what strength to buy?
When the packet says “Strength” – this can be a bit misleading but they are trying to tell you how dark the roast will be and how intense the bitterness.
A shorter roast can emphasize fruity, acidic aromas and a longer roast can bring out darker, more toasted notes.
If you are new to coffee then go for a 2 or 3 strength.
1 Light roast
2 Medium roast
3 Medium to dark roast
4 Dark roast
5 Very dark roast
To Decaf or not to Decaf?
It’s always best to offer both.
Just a point of interest when it says Decaf it isn’t 100% Caffeine free – no Decaf coffee is.
Do you buy beans or ground coffee?
Go for coffee which is already ground. Grinding your own will ensure a fresher taste but it’s not always practical. Buy the smallest bag possible until you find out which one is the most popular.
Start a Coffee Club at work
It could be fun – you never know who you could meet over a Colombian Excelso.
Put up a whiteboard and chart peoples reactions.
Invest in a Cafetiere
They are not expensive – most supermarkets sell them. They will give you the perfect start to coffee making.
Follow the instructions …it’s usually 1 tablespoon of coffee per person & brew for 3-4 minutes. Again it’s trial and error but don’t over brew or it will affect the flavour.
To change the strength of your coffee, adjust the ‘dose’ by increasing or lowering the amount of coffee you use.
Serve it black & give them the option of fresh milk or packet of UHT creamer.
How to store your Coffee
Coffee will lose its freshness when it is exposed to light, heat, moisture, & oxygen. Keep beans and grounds an airtight container in a cool, dark place.
Coffee doesn’t need to be complicated but there are mind-blowing coffee varieties out there but it is fun trying to find the ones you like. Don’t try and do it all in one day or you’ll not sleep.😲
Give your customers superb coffee – try Crazy Cat’s – It’s non-bitter, creamy & delicious, we even sell a decaf & don’t forget the Coffee cups..buy some nice ones!
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