How to sponsor a local team or club

Local sponsorship is good for business

“Crazy cat doesn’t sponsor the team for any financial benefit we do it to support grassroots rugby”

As a family, we have been involved with HRFC for many years as our son played & Al coached. Sport & rugby specifically brings huge benefits to Adults, children & their families in many ways and we are proud to be able to lend some financial support to ensure the team has the facilities, kit, and training gear they need.

fresh ground coffee
Crazy Cat Coffee supporting local teams

Why did we choose to sponsor a local club?

1. Community benefits

We know from personal experience the huge benefits that being part of a club brings children, adults & families as a whole. You literally gain a whole new family a social life emotional and physical support to name but a few.

2. Family interests

Those with children were more likely to invest in their team and so do the aunts uncles and grandparents! Many parents would not be able to afford a new kit if it wasn’t for local sponsorship. It keeps the child and the family within the rugby community.

3. Company branding

Company logos on shirts & advertising boards will be visible week after week.

4. Just ask!

When we first started to raise funds for our son’s team we had no experience. We asked local businesses, prominent local people and that’s how word spread that we needed help. We also managed to rope in our local curry house and a pub or 2!

5. Financial ability

Thriving companies are in a perfect position to put something back into the community but you need to be brave enough to ask. Many turned us down as they already made contributions to other causes but a few didn’t and they were with us for 5+ years.

Sponsorship should be seen as a mutually beneficial relationship between the two organisations. Businesses may get good publicity, it creates valuable goodwill – teams get new shirts, drinks bottles, first aid kits, and facilities.

Of course, big clubs need the big boy sponsorships but it doesn’t have to be considered the domain of big business, there are plenty of excellent opportunities for small local companies.

Local sponsorship doesn’t have to be in sport, for example, art exhibitions, charities, school project or volunteering groups are all willing to receive a boost to their coffers however small.

“Sponsorship is a long-term relationship, and as such many of the benefits come in the long term.”

So what are you waiting for – if you’re part of a local club – be brave & go out there and ask for sponsorship?

If you’re a local business then try approaching a club that you are interested in following,  offer to help support them. You may find a whole new family out there!

fresh ground coffee
Sponsorship of Hinckley rugby football club

and if you like coffee then give ours a go – available from our website or amazon.co.uk

Crazy Cat Ground Coffee

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