We have been selling on Amazon for just over 18 months – would I have done things differently? – hell yes.
You only have one job to do and that is to get your product selling on page 1 of Amazon. Easy 🤔
Here’s a handy list of top tips I have compiled for you if you are thinking of starting to sell on Amazon.co.uk ….it’s based on experience!
No.1 tip – sell something you love or at least interested in & you can build a business around it.
- is there potential for colouways/sizes/variations?
- Creating a brand is the best way to get your message over to the customer, it shows authenticity & that you care about what you sell.
No.2 tip would be to join an Amazon sellers group. It’s the best way to stay on top of all the changes Amazon make, they give advice, support & most importantly stop you falling into a black hole of despair when things turn to rat poo. And they occasionally do.
- Have a look at TheAmazingingSeller.com which is free to join.
- Not free to join SimpleProductProfits.com
This is a simplified version of what to do – like I said it’s best to join a group to get all the details.
Every product sold on Amazon has a ranking (BSR -BEST SELLER RANKING). It is this BSR ranking that we used to verify if there is enough demand for the product. Can you compete in that market?
No.3 tip Don’t go into areas/products which are dominated by big well-known brands…you won’t be able to compete with them.
- When you search the product you want to sell are there at least 2 competitors that have a low review count? Low review count in a product space tells you that you can compete in the space. You could displace a competitor and take over their position on page 1. – which is where you need to be.
- So you have a product in mind… next thing you want to do is find a similar or exact product on Amazon and see if its BSR is between 101 – 4000.
- Your product needs to be in one of the major categories IE Baby or Home & Kitchen etc. How to check that your products BSR: type into google “Amazon Top 100 Best Sellers” press enter and you should see a link that looks something like this: https://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ref=zg_bs_tab
- Click the link and it takes you into amazon.co.uk – use the drop down menu to search for your product in the major categories IE Baby etc.
- When you find a similar/exact product it needs to have a BSR between 101 – 4000. Click on the product, scroll down to “additional information” and you’ll see the Best sellers rank – does it meet the criteria?
- The “sweet spot” criteria for customer impulse buy – is your product selling price between £15 – £50? Below £15 and you’ll struggle to make a profit. Have a look at similar products to see what your competitors are selling at – what is the average selling price? Ignore sponsored products – those you are paying for advertisement.
- You will have to pay Amazon fees for storage/shipment to customer etc so you have to factor this in – have a look at the Amazon profitability page
- The “3 x profit” rule – can you sell for AT LEAST 3X what you buy them for from your supplier!
- Shipping Weight – Very important – chose a product that weighs less than 0.9 kg (2lbs) to ship, and that they are not “bulky” or oversized in dimensions. This keeps you in the minimum pricing structure for fees charged by Amazon. You can find the weight & dimensions of a similar product on the Amazon page under “Product details”
- The “real” potential for a product is to know how well (or not) your competitors are doing in the niche. Use JungleScout.com to look at this data. They will tell you how many sales per day are taking place of your product, give an insight into the potential for the product, AND tells you how competitive the space is.
- Avoid products which have batteries, flammable, fragile, oversized/bulky, heavy..there are many more!
Don’t miss a step out & if your product doesn’t meet the criteria – think very carefully before you continue.
Like I said this is a shortened version of all the information you need to arm yourself with before you start to sell on Amazon – join a group and get involved – it’s a fantastic opportunity if you do it right!
If you are struggling to find a product then Junglescout.com will help or join an Amazon seller group.
Good luck & if you have any questions feel free to contact us.
Chief taster at Crazy Cat Coffee.
If you’d like to try our Crazy Cat Coffee then please click here – it will keep you going through all the research you are about to start!