Life offers us a bewildering amount of choice – Coffee is no exception.
Most of us are caught up in this new Cafe Culture, it’s sociable, it’s accessible (it’s hard on your waistline 🙄) Let’s face it if you’re new to coffee then it’s confusing.
The easiest & cheapest way to ease yourself into coffee is to buy a Cafetiere (glass & metal thing with a plunger – google it) read the info below then go shopping.
Starting with the basics – Fresh is best.
– If you don’t have a coffee bean grinder go for ground coffee (filter ground). It won’t retain its freshness as long a bean but it’s a good place to start.
– One more important point before you dash off to the supermarket (or Amazon) – Roast types:
Espresso roast – designed for espresso coffee machines
Filter roast – designed for pour over method of making coffee IE Caferiere, Aeropress, Drip fed.
and this is where it gets a murky or milky as you like – another guideline for you
If you prefer it black 🤨 then go for a Single origin coffee (from a single known geographical location – such as a farm or estate)
If you like to drink it with milk/cream go for a Blend
First, try your coffee black & add milk if you want to…. are you still with me?
Now lets chose a region from which your coffee will have originated – the worlds “Coffee Belt”
Coffee is grown in the worlds warmer latitudes between the Tropic of Cancer & Capricorn. Within this “coffee belt” there is a vast array of altitude, rainfall, sunshine & soil conditions which will alter the taste of the coffee, much like wine growing.
Central & South American coffee for chocolate flavor, clean & sweet Known for its hint of a chocolatey, nutty flavor. Brazil has a heavier bodied peanut character. Colombian coffee is mellow with a caramel or toffee taste.
East African or Arabian coffee for fruity complex flavor. East African and Arabian coffees have a bit of a fruity flavor. They do have undertones similar to a fruitier, sweeter wine. They also have a lighter taste than coffee from other regions. Ethiopian coffee has complex berry & wine-like aromas, whereas Kenya is known for its stone fruit influence.
Asian coffee for earthy, luscious flavor. If you prefer an earthier, more bitter flavor, Asian coffee is a good option. Coffees made in Asian countries tend to have an earthier, richer flavor. They will be more bitter than sweet in comparison to coffee from other regions.
Indonesian coffee for earthy, spicy flavor. Indonesian coffee has an earthy heavier bodied flavor, along with a hint of spice. If you want something bitter, but flavorsome, Indonesian coffee is an excellent choice.
The Roast & therefore the Taste
Light roast: likely to be a bit sourer than other roasts. If you dislike sweeter tasting coffees, a light roast is a good option
Medium roast: tend to best preserve flavours best during brewing. If you want to taste the distinct caramel flavour of a Colombian then go for a medium roast.
Dark roast: will diminish flavour a little. You’ll still get some of the coffee’s original flavor, but you may end up with a bittersweet aftertaste or undertones. Try it if you prefer your coffee less sweet.
A few additional points:
As coffee roasts get darker, they lose the origin flavors of the beans and take on more flavor from the roasting process.
The body of the coffee gets heavier, until the second crack, where the body again thins.
Lighter roasts have more acidity than darker roasts.
Light roasted beans are dry, while darker roasts develop oil on the bean surface.
The caffeine level decreases as the roast gets darker.
And lastly….a good coffee should provide:
Details about its origin, where it was farmed, roasted & ground.
A “roasted on” date, try and consume within a month of this date.
Check the Ethics, a large % now carry Fair Trade & Rain Forest Alliance – but just because it doesn’t have a badge, it does not mean it is unethical. Small coffee farmers maybe part of a co-operative which have set standards for fair pay etc.
Be careful Caffeine levels vary by coffee. Coffee usually has anywhere between 65 to 100 milligrams of caffeine per cup. Stronger coffee would be on the higher end of this spectrum, while weaker coffee would be on the lower end.
No Decaf coffee is 100% caffeine free so if you’re sensitive to caffeine always check the content…our decaf is delicious
There is no excuse. Do not serve awful tasting coffee.
Doesn’t matter where you are in the home or office there is no excuse serving bad coffee to your friends/coffee/colleagues (unless you don’t like them 🤔)
So how do you impress someone?
You have 7 seconds.
Welcome them to your company & then ask them if they would like a cup of coffee. Easy.
Not sure what type to buy?
I’m going to generalise massively here (no doubt be beaten by the coffee officials) but a roaster once told me to chose a South American coffee for your first taste, they are usually non-bitter and smoother than the coffee which originates from African/India.
Not sure what strength to buy?
When the packet says “Strength” – this can be a bit misleading but they are trying to tell you how dark the roast will be and how intense the bitterness.
A shorter roast can emphasize fruity, acidic aromas and a longer roast can bring out darker, more toasted notes.
If you are new to coffee then go for a 2 or 3 strength.
1 Light roast
2 Medium roast
3 Medium to dark roast
4 Dark roast
5 Very dark roast
To Decaf or not to Decaf?
It’s always best to offer both.
Just a point of interest when it says Decaf it isn’t 100% Caffeine free – no Decaf coffee is.
Do you buy beans or ground coffee?
Go for coffee which is already ground. Grinding your own will ensure a fresher taste but it’s not always practical. Buy the smallest bag possible until you find out which one is the most popular.
Start a Coffee Club at work
It could be fun – you never know who you could meet over a Colombian Excelso.
Put up a whiteboard and chart peoples reactions.
Invest in a Cafetiere
They are not expensive – most supermarkets sell them. They will give you the perfect start to coffee making.
Follow the instructions …it’s usually 1 tablespoon of coffee per person & brew for 3-4 minutes. Again it’s trial and error but don’t over brew or it will affect the flavour.
To change the strength of your coffee, adjust the ‘dose’ by increasing or lowering the amount of coffee you use.
Serve it black & give them the option of fresh milk or packet of UHT creamer.
How to store your Coffee
Coffee will lose its freshness when it is exposed to light, heat, moisture, & oxygen. Keep beans and grounds an airtight container in a cool, dark place.
Coffee doesn’t need to be complicated but there are mind-blowing coffee varieties out there but it is fun trying to find the ones you like. Don’t try and do it all in one day or you’ll not sleep.😲
Give your customers superb coffee – try Crazy Cat’s – It’s non-bitter, creamy & delicious, we even sell a decaf & don’t forget the Coffee cups..buy some nice ones!
Want to start selling on Amazon? – you can either let Amazon sell & dispatch your product (FBA: Fulfilled by Amazon) or you can let Amazon sell your product and you dispatch to the customer (FBM: Fulfilled by Merchant)
The decision is based on profitability & the ease at which you chose to run your business.
Things sometimes seem to change in the Amazon world faster than we as sellers can keep up. Long-term storage fees are changing this year, the Amazon guidelines are updated from time to time, and sales rank changes multiple times throughout the day!
It’s hard at times to know whether Amazon is getting easier or harder.
We have been selling on Amazon for nearly 18months now and there are definitely do’s & don’t – it’s a hard & costly lesson to learn if you don’t keep up to date.
We are selling FBA as it’s easier for us (we don’t have to dispatch our product) however with Fee’s rising we may switch to FBM to keep our profit margin intact. 😵
If you’re totally new to selling online the first thing I suggest you do is join an “Amazon sellers group”
Get some support and a base to learn from. There are all different levels of experience in these groups so it’s easy to pick up hints/tips post questions without feeling like you are a total numpty.
The 2 groups that I’m part of is “Simple Products Profit” group & “The Amazing Sellers”. Google them and find out what is your best fit. Sometimes there are costs involved with joining expert groups, factor it in when you write your business plan.
There are some UK groups but most are USA based as they have the biggest market and for me the biggest knowledge base. There are some differences between the 2 countries when selling on Amazon but not enough to make you want to find a UK only group (in my opinion)
…and when you do join a group find a business buddy. Talk to like-minded people who are at the same level as you & preferably, in the same country. When you find your buddy set goals/intentions, this way it will help you stay on track and achieve them if you have someone holding you to account. It works – do it.
Is selling on Amazon more difficult today than a few years ago?
increase in brands that are restricted,
more categories gated and requiring approval,
greater no. of FBA sellers to compete with,
higher fees during Q4, (run up to Christmas)
shorter times to sell inventory before long-term storage fees apply,
Let’s not dwell on the negative, there are people who have made small fortunes selling on Amazon. Your job is to find the right product, at the right price and the right audience to sell it to. Easy right?🤔
Finding the right product
There is a whole host of factors that go into finding the right product to sell – The 2 most important are:
Find a product that you like/passionate about/ a hobby you can monetize? – have an affinity to the product that at some point is good enough to form the basis of a Brand. If your heart isn’t in it and all you want to do is sell, sell you will fail. It might not be in the first 6 months but it will fail.
Is the product already selling on Amazon? – Amazon is a search engine like google. People search for the product they want and if you launch a product nobody knows exists how are they going to search for it? The key here is to put your own “spin” on it. Make the listing better, the features better. Basically, sell a better product than your competitor.
There are more, like steer clear of delicate/fragile/heavy/bulky products etc. The advice is endless but there are guidelines on all Amazon groups and they won’t say “don’t do it” but they will give you the reasons why. The decision is then yours.
We already had a product to sell the key to expanding our business/brand is to find related products to add to our portfolio.
So I’m done on this one.
What you have to do now is some research. Write a list of your passions/hobbies/look through magazines to see what inspires you.
Search for each item on Amazon/eBay/Etsy/Google – does it exist in some form?
Go plug yourself into an Amazon sellers group & get started.
and if you need coffee to keep you going (& awake – we also sell decaf 🤩) click here Crazy Cat Coffee We are with you all the way.