The effect of caffeine on the body can be, in some people be sudden and dramatic, in others, none existent.
Coffee keeps me awake but not my fellow bedmate. Whilst I’m still wide awake at 3am he’s happily in the land of nod.
According to a BBC article dated back 2015 Coffee has a secret trick to stop sleep. Scientists say in their study, (Science Translation Medicine) showed caffeine was more than just a stimulant and actually slowed down the body’s internal clock.
One of the researchers, Dr John O’Neill, from the Medical Research Council’s Laboratory of Molecular Biology in Cambridge, studied cells grown in a dish that was exposed to caffeine to work out how it changed their ability to keep time.
It showed the drug (caffeine) was able to alter the chemical clocks ticking away in every cell of the human body.
Meanwhile, five people at the University of Colorado Boulder, in the US, were locked in a sleep laboratory for 50 days.
And as light exposure is the main way we normally control our body clock, they spent most of their incarceration in very dim light.
In a series of experiments over the month and a half, the scientists showed that an evening dose of caffeine slowed the body clock by 40 minutes.
It (caffeine) had roughly half the impact of three hours of bright light at bedtime.
Caffeine is the worlds most popular drug, found naturally in over 60 plants including the coffee bean, tea leaf, kola nut and cacao pod. Worldwide people consume Over 2.25 billion cups of coffee a day..that’s just coffee. Caffeine also turns up in tea, cocoa, chocolate, some soft drinks, and some drugs.
While it is important to note that caffeine cannot replace sleep, it can temporarily make us feel more alert by blocking sleep-inducing chemicals in the brain and increasing adrenaline production.
Sleep deprivation can make you feel awful. Waking up tired, cranky and out of sorts not only affects you but also the people you come into contact with.
Finish eating at least 2-3 hours before your regular bedtime
Exercise regularly but avoid it a few hours before bedtime
Avoid caffeine (e.g. coffee, tea, soft drinks, chocolate) close to bedtime
Don’t smoke — not only is it a major health risk it can lead to poor sleep
Avoid alcohol close to bedtime; it can lead to disrupted sleep later in the night
~~~Don’t forget to turn off your mobile phone/laptop ~~~leave them downstairs~~~invest in an old-fashioned alarm clock~~ you managed before you had a smartphone so you can do it again (unless you are a millennial!)
You could also try swapping your last cup of coffee for a Decaf – it’s hard to find a decaf that tastes like a decent cup of coffee, I know because we’ve tried!
Life offers us a bewildering amount of choice – Coffee is no exception.
Most of us are caught up in this new Cafe Culture, it’s sociable, it’s accessible (it’s hard on your waistline 🙄) Let’s face it if you’re new to coffee then it’s confusing.
The easiest & cheapest way to ease yourself into coffee is to buy a Cafetiere (glass & metal thing with a plunger – google it) read the info below then go shopping.
Starting with the basics – Fresh is best.
– If you don’t have a coffee bean grinder go for ground coffee (filter ground). It won’t retain its freshness as long a bean but it’s a good place to start.
– One more important point before you dash off to the supermarket (or Amazon) – Roast types:
Espresso roast – designed for espresso coffee machines
Filter roast – designed for pour over method of making coffee IE Caferiere, Aeropress, Drip fed.
and this is where it gets a murky or milky as you like – another guideline for you
If you prefer it black 🤨 then go for a Single origin coffee (from a single known geographical location – such as a farm or estate)
If you like to drink it with milk/cream go for a Blend
First, try your coffee black & add milk if you want to…. are you still with me?
Now lets chose a region from which your coffee will have originated – the worlds “Coffee Belt”
Coffee is grown in the worlds warmer latitudes between the Tropic of Cancer & Capricorn. Within this “coffee belt” there is a vast array of altitude, rainfall, sunshine & soil conditions which will alter the taste of the coffee, much like wine growing.
Central & South American coffee for chocolate flavor, clean & sweet Known for its hint of a chocolatey, nutty flavor. Brazil has a heavier bodied peanut character. Colombian coffee is mellow with a caramel or toffee taste.
East African or Arabian coffee for fruity complex flavor. East African and Arabian coffees have a bit of a fruity flavor. They do have undertones similar to a fruitier, sweeter wine. They also have a lighter taste than coffee from other regions. Ethiopian coffee has complex berry & wine-like aromas, whereas Kenya is known for its stone fruit influence.
Asian coffee for earthy, luscious flavor. If you prefer an earthier, more bitter flavor, Asian coffee is a good option. Coffees made in Asian countries tend to have an earthier, richer flavor. They will be more bitter than sweet in comparison to coffee from other regions.
Indonesian coffee for earthy, spicy flavor. Indonesian coffee has an earthy heavier bodied flavor, along with a hint of spice. If you want something bitter, but flavorsome, Indonesian coffee is an excellent choice.
The Roast & therefore the Taste
Light roast: likely to be a bit sourer than other roasts. If you dislike sweeter tasting coffees, a light roast is a good option
Medium roast: tend to best preserve flavours best during brewing. If you want to taste the distinct caramel flavour of a Colombian then go for a medium roast.
Dark roast: will diminish flavour a little. You’ll still get some of the coffee’s original flavor, but you may end up with a bittersweet aftertaste or undertones. Try it if you prefer your coffee less sweet.
A few additional points:
As coffee roasts get darker, they lose the origin flavors of the beans and take on more flavor from the roasting process.
The body of the coffee gets heavier, until the second crack, where the body again thins.
Lighter roasts have more acidity than darker roasts.
Light roasted beans are dry, while darker roasts develop oil on the bean surface.
The caffeine level decreases as the roast gets darker.
And lastly….a good coffee should provide:
Details about its origin, where it was farmed, roasted & ground.
A “roasted on” date, try and consume within a month of this date.
Check the Ethics, a large % now carry Fair Trade & Rain Forest Alliance – but just because it doesn’t have a badge, it does not mean it is unethical. Small coffee farmers maybe part of a co-operative which have set standards for fair pay etc.
Be careful Caffeine levels vary by coffee. Coffee usually has anywhere between 65 to 100 milligrams of caffeine per cup. Stronger coffee would be on the higher end of this spectrum, while weaker coffee would be on the lower end.
No Decaf coffee is 100% caffeine free so if you’re sensitive to caffeine always check the content…our decaf is delicious
I love a good cup of freshly ground coffee, sitting amongst the hipster set in our local cafe and let’s face it other than sitting with Doris in the local charity shop there isn’t anywhere else left to sit.
I am about to upset the coffee aficionados again but really what’s it all about?
Well according to coffeekind.com making a Coffee (or Brew as they say over the pond) is a science.
Approaching it scientifically it makes sense that you weight your coffee before you pour your water over it (weighed of course but in milliliters)
You’ll need equipment, of course, you can’t be weighing it on your mums kitchen scales.
That way you get the perfect brew – so what is the ration I hear you begging me for the information?
The industry says it’s 60g to 1 litre of water
Then they go onto to say that’s a starting point because if you like a stronger brew then add more coffee…not an exact science then?
“The reason we weigh coffee instead of measuring it by the scoop is because the same amount of coffee by weight takes up different amounts of volume depending on the grind. A teaspoon of coffee beans will not produce a teaspoon of ground coffee, but 15g of coffee beans will produce 15g of ground coffee, no matter how finely you grind it. In other words, when you weigh out 15g of coffee, it will always be the same amount of coffee. That’s important for the sake of getting consistent results.”
We have been selling on Amazon for just over 18 months – would I have done things differently? – hell yes.
You only have one job to do and that is to get your product selling on page 1 of Amazon. Easy 🤔
Here’s a handy list of top tips I have compiled for you if you are thinking of starting to sell on Amazon.co.uk ….it’s based on experience!
No.1 tip – sell something you love or at least interested in & you can build a business around it.
is there potential for colouways/sizes/variations?
Creating a brand is the best way to get your message over to the customer, it shows authenticity & that you care about what you sell.
No.2 tip would be to join an Amazon sellers group. It’s the best way to stay on top of all the changes Amazon make, they give advice, support & most importantly stop you falling into a black hole of despair when things turn to rat poo. And they occasionally do.
This is a simplified version of what to do – like I said it’s best to join a group to get all the details.
Every product sold on Amazon has a ranking (BSR -BEST SELLER RANKING). It is this BSR ranking that we used to verify if there is enough demand for the product. Can you compete in that market?
No.3 tip Don’t go into areas/products which are dominated by big well-known brands…you won’t be able to compete with them.
When you search the product you want to sell are there at least 2 competitors that have a low review count? Low review count in a product space tells you that you can compete in the space. You could displace a competitor and take over their position on page 1. – which is where you need to be.
So you have a product in mind… next thing you want to do is find a similar or exact product on Amazon and see if its BSR is between 101 – 4000.
Your product needs to be in one of the major categories IE Baby or Home & Kitchen etc. How to check that your products BSR: type into google “Amazon Top 100 Best Sellers” press enter and you should see a link that looks something like this: https://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ref=zg_bs_tab
Click the link and it takes you into amazon.co.uk – use the drop down menu to search for your product in the major categories IE Baby etc.
When you find a similar/exact product it needs to have a BSR between 101 – 4000. Click on the product, scroll down to “additional information” and you’ll see the Best sellers rank – does it meet the criteria?
The “sweet spot” criteria for customer impulse buy – is your product selling price between £15 – £50? Below £15 and you’ll struggle to make a profit. Have a look at similar products to see what your competitors are selling at – what is the average selling price? Ignore sponsored products – those you are paying for advertisement.
You will have to pay Amazon fees for storage/shipment to customer etc so you have to factor this in – have a look at the Amazon profitability page
The “3 x profit” rule – can you sell for AT LEAST 3X what you buy them for from your supplier!
Shipping Weight – Very important – chose a product that weighs less than 0.9 kg (2lbs) to ship, and that they are not “bulky” or oversized in dimensions. This keeps you in the minimum pricing structure for fees charged by Amazon. You can find the weight & dimensions of a similar product on the Amazon page under “Product details”
The “real” potential for a product is to know how well (or not) your competitors are doing in the niche. Use JungleScout.com to look at this data. They will tell you how many sales per day are taking place of your product, give an insight into the potential for the product, AND tells you how competitive the space is.
Avoid products which have batteries, flammable, fragile, oversized/bulky, heavy..there are many more!
Don’t miss a step out & if your product doesn’t meet the criteria – think very carefully before you continue.
Like I said this is a shortened version of all the information you need to arm yourself with before you start to sell on Amazon – join a group and get involved – it’s a fantastic opportunity if you do it right!
If you are struggling to find a product then Junglescout.com will help or join an Amazon seller group.
Good luck & if you have any questions feel free to contact us.
Chief taster at Crazy Cat Coffee.
If you’d like to try our Crazy Cat Coffee then please click here – it will keep you going through all the research you are about to start!