Good communication is as stimulating as a decent cup of coffee…… and just as hard to sleep after.
After meeting potential clients for the first time, I replay the meeting on a continuous loop… all night.
If you have the meeting set up then you have your foot in the door, now all you have to do is impress them.
Here are a few pointers:
Most importantly – do your homework on your client/their company/market they are in, a google search takes seconds but can reap huge rewards.
Chose your meeting space wisely, if it’s a cafe then is there a quiet room you can use, out of the way so you can talk in peace? If not then is your space clear of clutter but reflects your personality? Can you showcase your talent without it being too obvious – unless that’s the whole point then go for it ..show off?
Dress smartly/professionally but not out of character – you have to be comfortable too.
Be aware of your body language – you may be nervous but try not to show it. Take deep breaths, smile & enjoy it.
Start with small talk & don’t go straight into the business it will overwhelm the situation.
Decent Coffee– I know we own a coffee business but I can’t emphasise enough how little effort it takes to serve amazing tasting coffee.
Now you can talk business – make sure you have also researched their competitors & those industries aligned with their business.
Gently critique their business – what they are good at, what they are not good out, list how you can help them improve.
Ask them what they like about their business what they don’t like & what they are looking for.
Ask open-ended questions, take notes & repeat their answers so you know that the information is correct.
Only say “Yes” or agree to work with them if you are 100% sure you can deliver.
If the client has taken time out to meet with you then chances are they want to work with you.
Take all the information you have, write it down in a contractual agreement, making sure both parties understand the small print…and you are both happy with it.
It took Time, Patience and Gin, lots of Gin…oh yes and coffee😻
Now I don’t want to lull you into a false sense of security and say I’m a coffee millionaire because that would be a downright lie and anyway I’m not trying to sell you anything.
This is where it all really started. I am 46yrs old I have resigned from my secure job. I’m sitting at home thinking “What the hell have I just done”.
Looking back I was exhausted, stressed, unable to sleep.
This is my journey.
What I was looking for:
My new business venture had to be home-based, flexible working hours, gave me the opportunity to build a business that would give me the financial freedom to live the life I wanted.
What I didn’t want:
A boss, cold calling, badgering family and friends to buy my products, stress, 14hr work day.
What I found:
I found my “Why”… the reason I wanted to start my own business. My why was to succeed after being made to feel that I’d failed in my last job. I wanted to prove to myself that I had the ability to provide good quality coffee at a reasonable price to other coffee lovers. And in the process I get to work from home, support my family emotionally & financial – Thats my Why.
To introduce myself, I am based in the UK with my partner Alan and our 2 children.
I am surrounded by my family and friends & having my Parents, aunts, cousins all living locally it’s fairly hectic here at weekends.
I’m a normal person living in a normal place in landlocked Leicestershire.
Did I know that there was a Global phenomenon called the “New Digital Economy” that I needed to be part of? No, I didn’t… but I do now and that’s where I’m heading…driven by coffee!
A brief resume of how I started and where I am today. :
My career started as a Registered General Nurse after leaving school. I qualified and worked for a year to save money in order to Travel. I had to see the world and nothing was going to stop me, it took nearly 2 years for me to get the travel bug out of my system..but it didn’t work as 30yrs on I’m still itching to see parts of the world unknown to me and more importantly I want to experience it all over again with my children.
Having left the NHS I spent nearly 2 years traveling the world. Heading for home and the reality of no money, place to live or a job but I was young and didn’t stress (too much).
I contacted people I knew, who knew someone who needed a well-traveled young thing desperate for a job.
Which led to a career in merchandising with one of the UK’s most successful high street clothing retailer. Traveling, meeting people, communicating with companies all over the world was an amazing experience.
The harsh reality of being a mother.
Times change, children came along and with its priorities of a different kind. Part-time work was like gold dust and with it came an uneasy feeling that I was on borrowed time.
I knew deep down that the company didn’t want to keep on supporting part-time workers and gradually one by one the opportunities were dwindling for anyone one seeking flexible working hours.
It’s a harsh reality when after 23yrs you are faced with – stay and work full time or leave and find myself a 3rd career!
So I left. I had an amazing year, I slept, I recovered.
I laughed again and more importantly decided to put something back into a community that has given much to my family and me.
This is when I started to volunteer. Part-time at the same Infants school my children attended, asking children not to pick their nose or lick the tables!
I listened to them read, corrected their spelling, got covered in glue and paint but most of all I loved it.
At the same time, I started to train as an adviser for Citizens Advice Bureau to help local people find information and support to get them through their various issues. This is something I still do to date.
Doing whatever it takes to make my Coffee business work
A year on and now I need to find paid employment. The thought of going back to retail or any job involving long hours, low pay, demanding managers made me feel physically unwell.
Hard work, earning money and keeping it – that’s where I am heading! … and to the Internet and searching for “Working from home”, “Online business” etc and found Forever Living Products. I love the products but not the business so I needed to move in another direction.
I’ve learned how to be a Marketer of online products I just needed to find something to sell -queue Alan and his bright idea of selling coffee.
It’s something we both love drinking and we had a roaster what we knew who could supply to us.
So I have a product and a supplier.
…and then it occurred to me that I didn’t need to chase customers and convince them to buy my products because if I found a product to sell on Amazon then they would do it for me using FBA or Fulfilled By Amazon.
That was my epiphany or rather this is – this is Freddie our photographers’ cat. Unfortunately, our kitten (whom the company was named after) is no longer with us) She was Crazy, fearless and frankly bonkers and we miss her dearly, she lives on in our new business.
This is me now on my journey, I’m still learning, it’s a continual process.
I’m happier helping other people to achieve what they want out of life and that’s very important to me.