Tag: non-bitter

How to sponsor a local team or club

Local sponsorship is good for business

“Crazy cat doesn’t sponsor the team for any financial benefit we do it to support grassroots rugby”

As a family, we have been involved with HRFC for many years as our son played & Al coached. Sport & rugby specifically brings huge benefits to Adults, children & their families in many ways and we are proud to be able to lend some financial support to ensure the team has the facilities, kit, and training gear they need.

fresh ground coffee
Crazy Cat Coffee supporting local teams

Why did we choose to sponsor a local club?

1. Community benefits

We know from personal experience the huge benefits that being part of a club brings children, adults & families as a whole. You literally gain a whole new family a social life emotional and physical support to name but a few.

2. Family interests

Those with children were more likely to invest in their team and so do the aunts uncles and grandparents! Many parents would not be able to afford a new kit if it wasn’t for local sponsorship. It keeps the child and the family within the rugby community.

3. Company branding

Company logos on shirts & advertising boards will be visible week after week.

4. Just ask!

When we first started to raise funds for our son’s team we had no experience. We asked local businesses, prominent local people and that’s how word spread that we needed help. We also managed to rope in our local curry house and a pub or 2!

5. Financial ability

Thriving companies are in a perfect position to put something back into the community but you need to be brave enough to ask. Many turned us down as they already made contributions to other causes but a few didn’t and they were with us for 5+ years.

Sponsorship should be seen as a mutually beneficial relationship between the two organisations. Businesses may get good publicity, it creates valuable goodwill – teams get new shirts, drinks bottles, first aid kits, and facilities.

Of course, big clubs need the big boy sponsorships but it doesn’t have to be considered the domain of big business, there are plenty of excellent opportunities for small local companies.

Local sponsorship doesn’t have to be in sport, for example, art exhibitions, charities, school project or volunteering groups are all willing to receive a boost to their coffers however small.

“Sponsorship is a long-term relationship, and as such many of the benefits come in the long term.”

So what are you waiting for – if you’re part of a local club – be brave & go out there and ask for sponsorship?

If you’re a local business then try approaching a club that you are interested in following,  offer to help support them. You may find a whole new family out there!

fresh ground coffee
Sponsorship of Hinckley rugby football club

and if you like coffee then give ours a go – available from our website or amazon.co.uk

Crazy Cat Ground Coffee


Decaf coffee can help you sleep

When you’re sleeping you’re healing

One of the many quotes from my mother in law and one that we live by in this family.

I wasn’t aware of my sleeping habits until I had children and then it hit me like a thunderbolt. The effect of sleep deprivation is horrendous.

Our sleeping patterns have changed over the past 30years or so and many think it’s for the worse.

The western hemisphere has the worse sleeping patterns on the planet, we sleep less and our quality of sleep has decreased.

Yes, we are all going to blame the need to be switched on to one form of  Social media or another but we do have the power to hit the off button especially at night time.Decaf Coffee

Why you need good sleep

  • In both children & adults, poor sleep is associated with increased risk of weight & obesity
  • Good sleep can enhance memory & maximize your problem-solving skills.
  • Scarily the less good sleep you get the increased risk of heart disease & stroke goes up.
  • Those with sleeping disorders are more likely to show signs of depression
  • When we sleep we heal – getting the sleep you need can improve your immune function.
  • Sleep deprivation affects the way we interact with people usually in a negative way. We’re tired and cranky.

 

Ignore your sleep at your peril as you simply cannot be healthy & happy when you don’t have enough sleep.

If you love coffee but it’s keeping you awake at night then switch to our Decaf.

We have actually found a Decaf that has the taste of regular coffee but hardly any of the caffeine kick.

Decaf coffee

No Caffeine or Decaffeinated – is there a difference?

“Decaffeinated” does not mean 100% caffeine free. Most ground coffee still has between 5-10% caffeine so be careful about your choice of coffee.

Test the amount of caffeine you drink – if you have an adverse reaction then reduce it or cut it out.

But then that goes for everything we humans do be it relationships, jobs, exercise.

I say  “If it hurts don’t do it” 🤗

Our decaffeinated coffee uses the Mexican mountain washing process removes 99.5-99.9% of caffeine. It’s as close as you can get without losing the dark Italian roast strength.

If you would like to try Crazy Cat Decaffeinated Coffee it’s available via Amazon.co.uk. Click the link or the image below.

Decaf Coffee

 


How to buy a good coffee

Coffee Selection Guide

Life offers us a bewildering amount of choice – Coffee is no exception.

Most of us are caught up in this new Cafe Culture, it’s sociable, it’s accessible (it’s hard on your waistline 🙄) Let’s face it if you’re new to coffee then it’s confusing.

The easiest & cheapest way to ease yourself into coffee is to buy a Cafetiere (glass & metal thing with a plunger – google it) read the info below then go shopping.

Starting with the basics – Fresh is best.

–  If you don’t have a coffee bean grinder go for ground coffee (filter ground). It won’t retain its freshness as long a bean but it’s a good place to start.
– One more important point before you dash off to the supermarket (or Amazon) – Roast types:
  • Espresso roast – designed for espresso coffee machines
  • Filter roast  – designed for pour over method of making coffee IE Caferiere, Aeropress, Drip fed.

and this is where it gets a murky or milky as you like – another guideline for you

  • If you prefer it black 🤨 then go for a Single origin coffee (from a single known geographical location – such as a farm or estate)
  • If you like to drink it with milk/cream go for a Blend

First, try your coffee black & add milk if you want to…. are you still with me?

Ground coffee

 

Now lets chose a region from which your coffee will have originated – the worlds “Coffee Belt”

Coffee is grown in the worlds warmer latitudes between the Tropic of Cancer & Capricorn. Within this “coffee belt” there is a vast array of altitude, rainfall, sunshine & soil conditions which will alter the taste of the coffee, much like wine growing.

  • Central & South American coffee for chocolate flavor, clean & sweet  Known for its hint of a chocolatey, nutty flavor. Brazil has a heavier bodied peanut character. Colombian coffee is mellow with a caramel or toffee taste.
  • East African or Arabian coffee for fruity complex flavor. East African and Arabian coffees have a bit of a fruity flavor. They do have undertones similar to a fruitier, sweeter wine. They also have a lighter taste than coffee from other regions. Ethiopian coffee has complex berry & wine-like aromas, whereas Kenya is known for its stone fruit influence.
  • Asian coffee for earthy, luscious flavor. If you prefer an earthier, more bitter flavor, Asian coffee is a good option. Coffees made in Asian countries tend to have an earthier, richer flavor. They will be more bitter than sweet in comparison to coffee from other regions.
  • Indonesian coffee for earthy, spicy flavor. Indonesian coffee has an earthy heavier bodied flavor, along with a hint of spice. If you want something bitter, but flavorsome, Indonesian coffee is an excellent choice.
Ground coffee

The Roast &  therefore the Taste

Light roast:  likely to be a bit sourer than other roasts. If you dislike sweeter tasting coffees, a light roast is a good option
Medium roast:  tend to best preserve flavours best during brewing. If you want to taste the distinct caramel flavour of a Colombian then go for a medium roast.
Dark roast: will diminish flavour a little. You’ll still get some of the coffee’s original flavor, but you may end up with a bittersweet aftertaste or undertones. Try it if you prefer your coffee less sweet.
A few additional points:
  • As coffee roasts get darker, they lose the origin flavors of the beans and take on more flavor from the roasting process.
  • The body of the coffee gets heavier, until the second crack, where the body again thins.
  • Lighter roasts have more acidity than darker roasts.
  • Light roasted beans are dry, while darker roasts develop oil on the bean surface.
  • The caffeine level decreases as the roast gets darker.

And lastly….a good coffee should provide:

  • Details about its origin, where it was farmed, roasted & ground.
  • A “roasted on” date, try and consume within a month of this date.
  • Check the Ethics, a large % now carry Fair Trade & Rain Forest Alliance – but just because it doesn’t have a badge, it does not mean it is unethical. Small coffee farmers maybe part of a co-operative which have set standards for fair pay etc.

Be careful Caffeine levels vary by coffee. Coffee usually has anywhere between 65 to 100 milligrams of caffeine per cup. Stronger coffee would be on the higher end of this spectrum, while weaker coffee would be on the lower end.

  • No Decaf coffee is 100% caffeine free so if you’re sensitive to caffeine always check the content…our decaf is delicious 

Hope this helps! …………I’m exhausted and in need of a brew.. you can shop for Crazy Cat Coffee here via Amazon.co.uk

Women in business


How to buy a fresh ground coffee

Why I dislike Coffee Snobbery

Coffee snobbery

Don’t get me started on dissing the Decaf.

I love a good cup of freshly ground coffee, sitting amongst the hipster set in our local cafe and let’s face it other than sitting with Doris in the local charity shop there isn’t anywhere else left to sit.

I am about to upset the coffee aficionados again but really what’s it all about?

Well according to coffeekind.com making a Coffee (or Brew as they say over the pond) is a science.

Approaching it scientifically it makes sense that you weight your coffee before you pour your water over it (weighed of course but in milliliters)

You’ll need equipment, of course, you can’t be weighing it on your mums kitchen scales.

Ground coffee

That way you get the perfect brew – so what is the ration I hear you begging me for the information?

The industry says it’s 60g to 1 litre of water

Then they go onto to say that’s a starting point because if you like a stronger brew then add more coffee…not an exact science then?

“The reason we weigh coffee instead of measuring it by the scoop is because the same amount of coffee by weight takes up different amounts of volume depending on the grind. A teaspoon of coffee beans will not produce a teaspoon of ground coffee, but 15g of coffee beans will produce 15g of ground coffee, no matter how finely you grind it. In other words, when you weigh out 15g of coffee, it will always be the same amount of coffee. That’s important for the sake of getting consistent results.”

So hope it’s all clear now.

Drink whatever coffee you like.

ground coffee
Buy ours if you like? Click the image – it will take you to Amazon.

 

 

 

 


How do you Sell a product on Amazon?

Top tips for Selling on Amazon

Selling Products on Amazon

 

We have been selling on Amazon for just over 18 months – would I have done things differently? – hell yes.

You only have one job to do  and that is to get your product selling on page 1 of Amazon. Easy 🤔

Here’s a handy list of top tips I have compiled for you if you are thinking of starting to sell on Amazon.co.uk ….it’s based on experience!

No.1 tip – sell something you love or at least interested in &  you can build a business around it.

  1. is there potential for colouways/sizes/variations?
  2. Creating a  brand is the best way to get your message over to the customer, it shows authenticity & that you care about what you sell.

No.2 tip would be to join an Amazon sellers group. It’s the best way to stay on top of all the changes Amazon make, they give advice, support & most importantly stop you falling into a black hole of despair when things turn to rat poo. And they occasionally do.

  1. Have a look at TheAmazingingSeller.com  which is free to join.
  2. Not free to join  SimpleProductProfits.com

This is a simplified version of what to do – like I said it’s best to join a group to get all the details.

Every product sold on Amazon has a ranking (BSR -BEST SELLER RANKING). It is this BSR ranking that we used to verify if there is enough demand for the product. Can you compete in that market?

No.3 tip Don’t go into areas/products which are dominated by big well-known brands…you won’t be able to compete with them.

  1. When you search the product you want to sell are there at least 2 competitors that have a low review count? Low review count in a product space tells you that you can compete in the space. You could displace a competitor and take over their position on page 1. – which is where you need to be.
  2. So you have a product in mind… next thing you want to do is find a similar or exact product on Amazon and see if its BSR is between 101 – 4000.
    • Your product needs to be in one of the major categories IE Baby or Home & Kitchen etc. How to check that your products BSR: type into google “Amazon Top 100 Best Sellers” press enter and you should see a link that looks something like this: https://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ref=zg_bs_tab
    • Click the link and it takes you into amazon.co.uk – use the drop down menu to search for your product in the major categories IE Baby etc.
    • When you find a similar/exact product it needs to have a BSR between 101 – 4000. Click on the product, scroll down to “additional information” and you’ll see the Best sellers rank – does it meet the criteria?
  3. The “sweet spot” criteria for customer impulse buy – is your product selling price between £15 – £50? Below £15 and you’ll struggle to make a profit. Have a look at similar products to see what your competitors are selling at – what is the average selling price? Ignore sponsored products – those you are paying for advertisement.
  4. You will have to pay Amazon fees for storage/shipment to customer etc so you have to factor this in – have a look at the Amazon profitability page 
  5. The “3 x profit” rule – can you sell for AT LEAST 3X what you buy them for from your supplier!
  6.  Shipping Weight – Very important – chose a product that weighs less than 0.9 kg (2lbs) to ship, and that they are not “bulky” or oversized in dimensions. This keeps you in the minimum pricing structure for fees charged by Amazon. You can find the weight & dimensions of a similar product on the Amazon page under “Product details”
  7.  The “real” potential for a product is to know how well (or not) your competitors are doing in the niche. Use JungleScout.com to look at this data. They will tell you how many sales per day are taking place of your product, give an insight into the potential for the product, AND tells you how competitive the space is.
  8. Avoid products which have batteries, flammable, fragile, oversized/bulky, heavy..there are many more!

 

Don’t miss a step out & if your product doesn’t meet the criteria – think very carefully before you continue.

Like I said this is a shortened version of all the information you need to arm yourself with before you start to sell on Amazon – join a group and get involved – it’s a fantastic opportunity if you do it right!

If you are struggling to find a product then Junglescout.com will help or join an Amazon seller group.

Good luck & if you have any questions feel free to contact us.

Louise.

Chief taster at Crazy Cat Coffee.

If you’d like to try our Crazy Cat Coffee then please click here – it will keep you going through all the research you are about to start!

Women in business